Wine

Ex-Diageo exec develops lower-abv sparkling wine 'with therapeutic benefits'

New sparkling wine Floreat clocks in at 5.4% abv and is flavoured with botanicals including milk thistle and violet.

Promotion

Lyre's: A versatile new addition to your non-alcoholic arsenal

No alcohol? No problem. There’s a new range of spirit and liqueur alternatives to cater to all of your no-abv needs

Promotion

Saké & beyond: Discovering Japan at Imbibe Live

Japan is bringing a wealth of drinks at Imbibe Live this year: from saké and shochu, to awamori, wine and gin.

Imbibe Live

Flavoured rums, RTDs and all things pink: The products launching at Imbibe Live

Each year, a multitude of new spirits, softs and beyond launch at Imbibe Live. Here are a few of the new products on our radar for the 2019 show.

People & Places

Fight the power: Women speak out about career obstacles in the on-trade

As much as we like to think of hospitality as an accessible industry, women still face major obstacles to career progression. We talked to women in the on-trade about their experiences – and how we can do better.

Imbibe Live

Ten years of drinks discovery: Your Imbibe Live preview

Plan your time at Imbibe Live with our guide to the cracking seminars, competitions and tastings that are set to take the show by storm.

Imbibe Live

Ambassador Tom Oliver reveals the cider trends on show at Imbibe Live

Ahead of Imbibe Live, we chatted with cider ambassador Tom Oliver about high-value sparkling cider, the perry market and what to check out at the show.

Spirits & Cocktails

Ardbeg teaches bartenders the science of smoke in new on-trade programme

Islay whisky brand Ardbeg has launched Masters of Smoke, a bartender training programme to explore the nuances of smoky flavours.

People & Places

Exclusive: Imbibe talks to Diageo Reserve World Class GB champion, Cameron Attfield

Twenty of the UK’s best bartenders competed in Diageo’s World Class GB Bartender of the Year comp, but it was Cameron Attfield from Disrepute who took the title.

Events

01 July 2019

Imbibe Live 2019

London

01 July 2019

The Snack Show 2019

London

09 September 2019

WSET Wine Education Week Launch

London

Imbibe Live

Preparing for the endgame: The Bartenders v Sommeliers semi-final

This year marks the final edition of Imbibe's beloved Bartenders v Sommeliers competition. Which team will crush the semi-final and head into the Imbibe Live finale with the lead?

Beer & Cider

Beyond Instagrammable brews: Euroboozer's Mitch Adams on championing classic beer styles

Ahead of Imbibe Live, we caught up with beer ambassador Mitch Adams to learn about the stellar line-up of sessions he's put together for the show.

Beer & Cider

Northern Monk brings back collaborative Northern Powerhouse beer series

The breweries of the north are once again showing off their craft through the Northern Powerhouse beer series, launching later this month.

Promotion

Imbibe reviews WSET's Level 2 Award in Spirits

Formal spirits training can be a game-changer – we joined WSET's Level 2 Awards in Spirits course to see what it has to offer the trade.

Promotion

Enter Highland Park’s new bartender programme for a chance to win Whisky Ambassador accreditation and a trip to Orkney

A Tribe in the Wild will see bartenders battle it out for Whisky Ambassador’s BIIAB accreditation and a survival experience on Orkney.

Spirits & Cocktails

Imbibe's Spritz Challenge: Mint Gun Club

In the final instalment of Imbibe's Spritz Challenge, we make our way to Mint Gun Club for a Reyka Vodka spritz.

Spirits & Cocktails

Tea cocktails, south Indian flavours: New bar Ooty Station opens in Marylebone

South Indian restaurant Ooty London has expanded its drinks offering with a new bar, Ooty Station, featuring tea-focused cocktails.

Instagram

It’s time, once again, for a GIVEAWAY 🍷: Today, the team at @topselectionwines are kindly gifting one lucky winner a bottle of @calerawine Pinot Noir 2016. Our @sommelierwineawards judges gave it a gold medal and described it as ‘beautifully put together’ – you know you want to get in on this one! To enter, 1) like this post, 2) follow @topselectionwines and 3) tag a bartender or somm friend in the comments. Winner announced 2 July ✔️
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#wine #sommelierwineawards #ontrade #sommelier #bartender #pinotnoir #imbibe #imbibeuk #imbibelive
There’s no better way to celebrate two solid days of learning about, tasting and discussing drinks than by having more drinks – don’t you agree? That’s why we’ve partnered with @drinkupldn to bring you our list of Imbibe Live after-parties. From sipping cocktails at @trailerh to hydrating with beer and cider at @hawkescidertap, there’s a bash for everyone. Check the link in our profile for more info ✨
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#imbibe #imbibelive #bartender #somm #ontrade #sommelier #tradeshow #cocktails #wine #beer #imbibeuk
GIVEAWAY ✨: Need some Hungarian wine in your life? We thought so. Fortunately, @topselectionwines is giving away a bottle of @bolykipinceszet Egri Bikavér 2016, a stunner of a red that took home gold at the @sommelierwineawards. To enter, just 1) like this post, 2) follow @topselectionwines and 3) tag a bartender or somm pal in the comments. Winner announced 1 July 🔥
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#wine #sommelierwineawards #ontrade #sommelier #hungarianwine #sommelier #bartender #imbibe #imbibeuk #imbibelive
In Cheese we Trust! - How do ciders and perries fare against wine or beer pairings? Join Gabe Cook (The Beer & Cider Academy), and Sam Wilkin (cheesemonger & podcaster for The Guild of Fine Food) to find out at #ImbibeLive.
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Get your ticket today via the link in our bio
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@ciderologist @cellarmansam #imbibe #ontrade #drinks #bartender #bartenders #sommelier #sommeliers #trade #wine #champagne #fizz #spirits #beer #cider #liqueur #liquor #softdrinks #lowabv #noalcohol #alcohol #barmanager #barowner #restaurantmanager #restaurantowner #publandlord #pubmanager #uk
Fancy tasting cask strength whiskies that go into Glenmorangie and Ardbeg? How about tasting the difference terroir makes in Belvedere Vodka or going on a Hennessy Cognac journey? Or do you just want a greater understanding of Champagne and how to use it in your bar's cocktails. Then join the Moët Hennessy Assemblage bartenders and ambassadors at #ImbibeLive for masterclasses every hour, on the hour (from 12pm) Stand C30
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@MHAssemblage #MHAssemblage #MHA #BelvedereVodka, #Moet&Chandon, #Glenmorangie, #VeuveCliquot, #Ardbeg, #HennessyVerySpecial #ad
And so it begins... @pour_drink has come to London and the room is buzzing. #poursymposium
#ImbibeLive’s legendary competition Bartenders v Sommeliers returns for its final year. The teams will battle it out live, not only to be crowned 2019's champions, but to once & for all show who's boss in this decade long competition. .
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Get your ticket today via the link in our bio
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#imbibe #ontrade #drinks #bartender #bartenders #sommelier #sommeliers #trade #wine #champagne #fizz #spirits #beer #cider #liqueur #liquor #softdrinks #lowabv #noalcohol #alcohol #barmanager #barowner #restaurantmanager #restaurantowner #publandlord #pubmanager #uk
Journey with us through the history of the Champagne Cocktail, understand what different Champagne styles can bring to the mix and learn how to make this classic bang up to date for your bar! Join Stu Hudson, Bartender and Sommelier and Amber Blood from Callooh Callay to find out.
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[The Renaissance of the Champagne Cocktail, in association with Moët Hennessy Assemblage - 1 July - 11am - Cocktail Lounge] @MHAssemblage .
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#MHAssemblage #MHA #BelvedereVodka, #Moet&Chandon, #Glenmorangie, #VeuveCliquot, #Ardbeg, #HennessyVerySpecial #ad
SESSION: Smells like Team Spirit - @fam.bar's @megsmiller reflects on how to build a great bar team and shares her approach to nurturing that all-important camaraderie [1:30pm, 2 July, #ImbibeLive].
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Register now via the link in our bio
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#imbibe #ontrade #drinks #bartender #bartenders #sommelier #sommeliers #trade #wine #champagne #fizz #spirits #beer #cider #liqueur #liquor #softdrinks #lowabv #noalcohol #alcohol #barmanager #barowner #restaurantmanager #restaurantowner #publandlord #pubmanager #uk
Our friends at @reyka_vodka believe that Iceland is a land like no other – and that’s why they’ve launched a cocktail competition like no other.  The Reyka Vodka Expedition 2019 gives bartenders the chance to win the adventure of a lifetime to the brand’s home in – you guessed it – Iceland. To enter, create a Reyka Vodka cocktail inspired by your own definition of adventure. Take a photo of your cocktail somewhere in nature, then send your recipe, photo, inspiration and t-shirt size to expedition@reyka.com. Entries close 24 June – get adventuring! #ReykaExpedition 🚴‍♂️🐧
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#promotion #competition #cocktails #bartender #ontrade #cocktailcompetition #reykavodka
With such a packed show and so many suppliers to meet, keep yourself sharp, focused and hydrated by taking time out with unlimited complimentary water from our sponsor, @purezzawateruk
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#imbibe #ontrade #drinks #bartender #bartenders #sommelier #sommeliers #trade #wine #champagne #fizz #spirits #beer #cider #liqueur #liquor #softdrinks #lowabv #noalcohol #alcohol #barmanager #barowner #restaurantmanager #restaurantowner #publandlord #pubmanager #uk #ad
GIVEAWAY🍷💥: For the chance to get your hands on a bottle of @robdolanwine White Label Chardonnay 2017, all you have to do is 1) like this post, 2) follow @robdolanwine and 3) tag a bartender or somm friend in the comments! You won’t want to miss out on the chance to try this @sommelierwineawards gold-winning wine for yourself – our judges described it as ‘excellent’, ‘complex’, ‘rich’ and integrated’. The winner will be announced 27 June, so go👏for👏it👏
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#imbibe #imbibeuk #giveaway #ontrade #wine #chardonnay #sommelier #bartender
People & Places

Au revoir Gerard Basset – hundreds turn out in tribute

Members of the wine trade, educators, journalists, friends and dozens of sommeliers gathered to pay their final respects to Gerard Basset MS MW MSc, MBA OBE.

Wine

Enter the dragon: How Ningxia is putting Chinese wine on the map

Chris Losh paid a visit to Helan to see whether this fast-growing region really could be the Chinese Napa.

Wine

Saved! Naked confirms sale of Majestic

Naked Wines has confirmed that it’s putting Majestic up for sale and has entered into ‘advanced discussions’ with potential buyers.

Wine

Saved! Naked confirms sale of Majestic

Naked Wines has confirmed that it’s putting Majestic up for sale and has entered into ‘advanced discussions’ with potential buyers.

Mixers & More

Softs giant AG Barr invests £1m in non-alcoholic spirits brand Stryyk

Irn-Bru manufacturer and Funkin Cocktails owner AG Barr has backed no-abv spirits brand Stryyk to the tune of £1m.

Spirits & Cocktails

Imbibe's Spritz Challenge: Callooh Callay

It's time for another round of the Imbibe Spritz Challenge, this time at east London bar Callooh Callay.

Spirits & Cocktails

Imbibe's Spritz Challenge: Bourne & Hollingsworth Buildings

In part two of Imbibe's Spritz Challenge, we make our way to B&H Buildings to sample a spritz made with Ketel One Botanical.

Spirits & Cocktails

Southern Comfort crowns its Southern Showdown winners

After a rowdy evening aboard the Dixie Queen on the Thames, Southern Comfort has crowned the champion of its Southern Showdown competition