Diageo Reserve World Class 2020 open for entries

Closing date: 9 Mar 2020

This year organisers expect more entries then ever following a record attendance for the bartender training UK-wide studios tour.

The competition, now in its 12th year, offers the winner a prize package that includes: a tour of key Diageo-owned distilleries in Scotland, a guest bartending shift at a European city, the potential of paid event work with Diageo GB leading up until next year’s competition, and a trip to Sydney to represent the UK in the World Class Global Finals 2020 later this year.

Last year's GB winner Cameron Attfield (pictured) came fourth at the Global Finals in 2019
Last year's GB winner Cameron Attfield (pictured) came fourth at the Global Finals in 2019

Competitors enter by submitting a cocktail to one or both of the entry modules by midnight 9 March.

The two modules are:

Acid House - designed to celebrate the whole citrus fruit that forms an integral part of Diageo’s premium gin brand, Tanqueray No.10. Entrants will be challenged to replace the fresh citrus with an alternative acid of their choice.

Heritage Highballs - a tribute to the classic Johnnie Walker Highball. It challenges entrants to produce their own highball serve using Johnnie Walker Black Label and a range of ingredients with an interesting backstory. 

Entries are via recipes submitted at www.TheWorldClassClub.com, and a photo of the drink uploaded on social media using #WorldClassGB2020

These will be whittled down to the top 100, announced on 11 March, with competitors then invited to share a Ketel One ‘One Square Mile’ serve online for the in-bar judging process. Judges, consisting of previous GB winners and Diageo brand ambassadors, will then travel the country to taste-test all the entries and decide on 20 finalists.

The GB final will see those 20 bartenders come together for the first ever GB ‘Camp World Class’, taking place at The Pig Hotel in Brockenhurst, New Forest. Contestants will take part in a series of challenges that will utilise the natural resources of the surrounding area and showcase the natural beauty of the Great British countryside.

Jack Sotti, World Class GB brand ambassador at Diageo Reserve, comments: ‘This year’s GB competition has got off to an explosive start with a record-number of bartenders joining the World Class journey on our UK-wide tour. As we move into this new phase of the competition, we can’t wait to see how competitors will respond to the new briefs we have devised. The national final always serves as a great opportunity to bring our industry together and it will be a privilege to see so much talent on display.'

In October 2019, Singapore’s Bannie Kang swooped to victory to be crowned the 2019 World Class Bartender of the Year in Glasgow and became the 11th member of the World Class Hall of Fame.