Leading Spanish liqueur brand Licor 43 has gone virtual with its annual Bartenders & Baristas Challenge
As in previous years, the 2020 edition will be tasking bartenders and baristas with the challenge of finding the best new Licor 43 coffee cocktail recipe.
Entries will be accepted over three weeks in staged periods for different countries on the brand’s website. Entrants are asked to submit films of them creating their cocktail for the national rounds, then local judging teams will be selecting six to ten finalists.
One of the finalists will be selected to go to the global final, which will be judged by the likes of cocktail gurus Simon Difford and Merijn Gijsbers, and coffee consultant and educator Timon Kaufmann. The final will be shown on Facebook Premier, which will give the public a chance to vote for an additional winner on 23 October 2020.
Interested bartenders and baristas can enter via Licor 43’s website licor43.com or by contacting global brand manager Sara Massa at firstname.lastname@example.org.