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Specialist premium baijiu importer and distributor in the UK, Cheng International, is launching a four-part online masterclass series on baijiu – China’s most famous spirit – starting on July 13th.
Aimed specifically at those involved in the UK drinks trade, the masterclasses will be hosted via Zoom and led by the Managing Director of Cheng International, Qiqi Chen, on Mondays 13th, 20th and 27th July, and 3rdAugust from 3pm-3.40pm.
As leaders in their field, Cheng International is offering these events to encourage people to learn about baijiu, understand how it is made and explore its history deep-rooted in Chinese culture. The masterclasses will also demonstrate how baijiu can complement the range of a retailer selling exceptional spirits and can be an excellent addition to premium drinks lists. Cheng International will also demonstrate how baijiu matches with food, and how cocktails made with baijiu can create exciting new drinks experiences for customers.
The first masterclass for the UK drinks trade on 13th July will be an introduction to this premium Chinese white spirit and is free of charge to join for up to 100 people. To reserve a place go to the following link: https://bomci.chengintl.co.uk/
The following two masterclasses will focus on two different styles of baijiu, through the brands Fenjiu and Wuliangye, and will include a tutored tasting for which samples should be purchased in advance for home delivery, with 3 x 20ml samples for £25, and 5 x 20ml samples for £35.
The final masterclass in the series on 3rd August will be free of charge and will cover how to serve baijiu, and baijiu cocktail making.
Cheng International Baijiu Masterclasses:
13th July: Introduction to baijiu - Free of charge to attend
20th July: Fenjiu baijiu with tutored tasting – participants to order samples at £25 or £35
27th July: Wuliangye baijiu with tutored tasting – participants to order samples at £25 or £35
3rd Aug: Baijiu culture - how to serve baijiu at the table, matched with food and in cocktails – Free of charge to attend.
In addition to the four-part series on Mondays specifically for the UK drinks trade, Cheng International will be running four baijiu lifestyle sessions for consumers on Saturdays 18th and 25th July, and 1st and 8th August at 3pm, focusing on baijiu cocktails presented by Enrico Gonzato of the Mezzanine Bar at The Stratford Hotel, and baijiu truffle making. Members of the UK drinks trade are, of course, welcome to join these sessions also.
Full details can be found at https://bomci.chengintl.co.uk/
For every order of samples, Cheng International will donate £5 to The Drinks Trust.