Magazine event

Imbibe Live Online, part of Global Bar Week


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Imbibe Live Online, part of Global Bar Week will be a celebration of the people who shake up the drinks industry. The week-long programme will unite professionals from around the world to meet, share, learn and create a community both online and in bars near you.

Imbibe Live will join forces with BCB Berlin, BCB Brooklyn and BCB São Paulo from 12-18th October 2020, to bring this worldwide networking and education event to life.

The Agenda:

  • Mindful Aperitif: The Art of No & Low12 Oct 2020, 11:30 - 12:00 - Discover the delicious and exciting world of no & low with drinks expert, wellness specialist and founder of La Maison Wellness, Camille Vidal.
  • Focus on: Cider - 12 Oct 2020, 12:00 - 12:30 - Hear the latest category insights and trends, discover new products, and wet your whistle with virtual tastings.
  • PANEL: Where are we now? Lessons learned since reopening and preparing for the future 12 Oct 2020, 12:30 - 13:30 - From the 4th of July hospitality venues in England were able to reopen, with Wales, Scotland, and Northern Ireland soon following suit. Strict new social distancing and hygiene measures have been implemented, presenting a variety of challenges for venues. Since then, there have been a number of localised lockdowns and the threat of a more widespread second wave is constantly looming. This panel will bring together a number of UK operators to hear about their experiences so far, overcoming challenges and identifying opportunities, and preparing for future uncertainty.
  • Comite Champagne presents: Re-inventing champagne service without mixing - 12 Oct 2020, 14:30 - 15:00 - To reach the 25-35, Instagram-crowd is becoming tougher than ever in this post-lockdown climate. Comite Champagne www.champagne.com and Champagne Bureau UK's webinar on re-inventing champagne service without mixing will demonstrate creative, easy to replicate and effective techniques to entice Generation Z and Millenials, and sell more Champagne.

  • PANEL: Leading the way to creating a sustainable hospitality business - 12 Oct 2020, 15:00 - 16:00 - Sustainability has become increasingly at the forefront of consumer purchasing power and business strategy. And recent UN warnings on climate change, emissions, waste, slavery, equality and more mean that drinks and hospitality businesses are going to have to take radical action, and soon. This panel will examine how the hospitality industry can help tackle some of the biggest global challenges and improve its impact on the environment, workers, the community and customers.

  • The Top 10 Bartender Rum Myths - 12 Oct 2020, 16:00 - 16:30 - Global Rum Ambassador, Ian Burrell shares a few stories & myths that he has heard across the globe over the past few years.

  • Agave Martini – The Next Modern Classic Cocktail? - 12 Oct 2020, 16:30 - 17:00 - Megs Miller takes you through her favourite cocktails to make with agave spirits.

  • Consumer demand – The next outlook - 13 Oct 2020, 12:30 - 13:30 - Following on from the research presented in June as part of Imbibe Live Online, we explore the consumer trends we've seen post bars re-opening, and what this now looks like moving forward.

  • Storywood Tequila Virtual Tasting session - 13 Oct 2020, 14:00 - 14:30 - Taste some of Storywood Tequila's exciting products whilst watching their live Virtual Tasting on the Global Bar Week platform. (Open only to registered attendees, UK residents, aged 18+)

  • How to…Batch for take away cocktails13 Oct 2020, 14:30 - 15:00 - Understand the pros and cons of batching cocktails, get practical advice on batched cocktail design, and learn common mistakes and how to avoid them.

  • PANEL: Maximising your online presence to engage customers, drive footfall and build loyalty13 Oct 2020, 15:00 - 16:00 - Digital marketing in hospitality is on the rise, and with venues not being able to rely on their physical presence in lockdown, a strong online strategy is even more pertinent. It is now almost essential that bars, restaurants and other venues communicate and connect with customers in the digital world and entice increasingly research-savvy guests. This panel of experts will examine how you can maximise your online presence to attract people to your venue and keep them coming back for more.

  • INTERVIEW: Who run the world? – Speed Rack’s new initiatives for celebrating and supporting women in bartending13 Oct 2020, 16:00 - 16:30 - Speed Rack is a key event in most female mixologists’ calendar – not only a high-octane, exciting competition and important fundraising initiative, but also a community of women supporting and celebrating women in the industry. While the usual physical event can’t run this year, the Speed Rack team still have plenty of initiatives in store to support their fellow female bartenders. In this interview with co-founders Lynnette Marrero and Ivy Mix, learn about plans for their new mentoring scheme for female bartenders, stirring new online summit, and how bars and bartenders can continue to close the gender gap and champion women behind the bar.

  • Rising Giants – The new whisky distilleries around the world that are doing very well13 Oct 2020, 16:30 - 17:00 

  • How to…Use ‘waste’ in your cocktails14 Oct 2020, 11:30 - 12:00 - Join this session with Drink Guru London Carl as he makes “waste at home cocktails". Make the most of everything in your drinks recipes – easy peeler skins you were about to throw out, bananas that have gone brown that you don't want to eat, and more! Learn some fun, simple cocktails that taste amazing with zero effort (and zero waste).

  • Trends in beer label, can and pump clip design14 Oct 2020, 12:00 - 12:30 - Beer is the most popular alcoholic drink on the planet, but few who enjoy it have seriously thought about how it has managed to cajole, intrigue and persuade us to buy it in the first place.With thousands of breweries and tens of thousands of beers the space for a beer to stand out has gradually been shrinking. The design of the pump clip, beer label and can will often tip us into a decision about which beer we choose or continue to prefer. 

  • PANEL: Snack, drink, match! Pairing drinks and bar snacks14 Oct 2020, 12:30 - 13:30 - What wine goes with waffles? What cocktail pairs with chicken wings? What to sip with scotch eggs? From humble classics to more modern bites, join this panel of experts as they match bar food, snacks and small plates with drinks.

  • How to…Taste wine for judging competitions14 Oct 2020, 14:00 - 14:30 

  • Modern Irish Hospitality14 Oct 2020, 14:30 - 15:00 - Aaron and Ciarán from Homeboy Bars discuss Modern Irish Hospitality, what this means to truly put warm hospitality at the heart of what you do, the pride of purpose for staff, and the benefits for running a venue.

  • PANEL: Putting diversity and inclusion at the heart of your business14 Oct 2020, 15:00 - 16:00 - Hospitality is a diverse and vibrant industry, but still that is not always reflected in the workforce. While in recent years the industry has made great progress in this area, it remains an ongoing and entrenched issue. This session will examine how diversity and inclusion is critical for business success, how to create a welcoming environment and culture for staff and customers alike, and what meaningful actions the hospitality industry can take to be more inclusive.

  • PANEL: Drinks menus post pandemic – trends and blends15 Oct 2020, 12:30 - 13:30 - When forecasting trends for 2020 drinks menus, no one was expecting a global pandemic that would shake up everything. But as we emerge from lockdown, bartenders and mixologists are reshaping their menus and looking ahead and to the ingredients, flavours, techniques and styles taking the drinks world by storm. This panel of experts will look back on what trends we got right (and what we didn’t), how tastes have changed, and deliberate the trends and themes we're likely to see going forward.

  • How to…Photograph cocktails15 Oct 2020, 13:30 - 14:00

  • PANEL: Supporting mental health and wellbeing in the hospitality industry15 Oct 2020, 15:00 - 16:00 - There has been increasing focus on mental health and wellbeing, and recent global events are expected to have significant and long-term effects on the drinks and hospitality community. Hospitality employees are under significant strain, many believing the job itself is damaging to their wellbeing. This panel of experts will examine the challenges faced by hospitality workers, experiences of dealing with mental health issues, and provide advice on where you can seek help for yourself and others.

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Imbibe