Industry Matters: innovations in no and low abv


WSET London School, 39-45 Bermondsey Street, London, SE1 3XF United Kingdom

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Following on from the roaring success of the ‘Industry Matters’ stage at Imbibe Live 2019, we’re partnering up with the WSET School London to provide year-round opportunities for the drinks industry to get together and discuss the burning hot topics of today.

Hosted at WSET School London, our next talk will focus on the no and low abv beverage category, which continues to go from strength to strength as we move into the 2020s.

This category has boomed throughout 2019, with some seriously refreshing innovations paving the way for a much more exciting no and low alcohol offering for consumers in both the on- and off-trade in the decade ahead. But how is this trend affecting the different sectors of the drinks industry, and is it here to stay?

Taking the form of a panel talk and Q&A, we’ll be chatting to producers, consultants and innovators who have been central to the rise of the no and low abv beverage category. We’ll ask them what they’re expecting from this sector in the coming years, the keys to developing and launching a successful no or low alcohol brand, and how businesses can successfully embrace this trend all year round to expand their audience and enhance their drinks offering.

In the Q&A portion of the evening, you’ll have the chance to ask the panel anything you want.

Key discussion topics:

  • The mindful drinking trend and its impact to date
  • Technical innovations that are shaping the category
  • Trends and opportunities in 2020 and beyond
  • Consumer and trade education - the importance of branding and storytelling
  • How to make no and low abv beverages a successful part of your offering

Speaker details will follow soon.

Tickets cost £13 including a welcome drink. Register to attend here.

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