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Warner’s Gin invites you to Step Outside for a Virtual Gin Tasting and Tour Experience at their Northamptonshire Farm. The award-winners in farm-grown gin release an innovative digital experience to launch Step Outside campaign and bring gin fans together.
Join the Warner’s team for a journey of discovery around Falls Farm and the distillery where they create their range of all-natural flavoured and London dry gins. Tour highlights include stunning panoramic views of the undulating countryside, getting up close and personal with their millions of bees ‘live from the hives’, taking a tour of their five acres of botanical gardens where Warner’s grow over 25% of their own ingredients, and unleashing your inner gin geek while learning the art of distillation. Get hands-on with a delicious tutored tasting by the resident team of experts – including Tom Warner himself – with five farm-grown gins, which will be delivered to your door with perfectly paired Fever-Tree mixers.
Connecting with and giving back to nature, while bringing people together through flavour harvested fresh from the countryside, is at the heart of everything Warner’s do: they recently won the Footprint Drinks Sustainability Award for Stakeholder Engagement. Their new digital experiences are an invitation for consumers to join the Step Outside campaign, offering the chance for everyone to explore first-hand the outside that goes into every bottle of
Warner’s farm-grown gins and discover the magic of Mother Nature from the comfort of their own homes, whilst reconnecting with friends and family.
With exclusive behind the scenes access to the picturesque distillery, botanical gardens and farm, these new digital tours offer an original gift for gin lovers, as well as an opportunity to reconnect for those who can't meet face-to-face. With the second live experience taking place on Father’ Day (Sunday 21st June), this is the perfect gift to share with your dad from afar. Plus, Warner’s will be reigniting their personalised labelling service for all 70cl bottles to make the occasion that little more special.
With a schedule of tours organised over the summer months, there are also plans to launch exclusive personalised tours for horticulture, bee-keeping and special occasions – from birthdays, to hen and stag dos, and corporate events. Explains founder, Tom Warner: “Our botanical gardens are bursting into life right now and normally we would be welcoming hundreds of gin fans to the farm every week. As the world has changed around us, we’ve had to evolve and adapt, stepping outside our usual comfort zone.
“Although nothing beats the breath-taking magic of stepping into the countryside of Falls Farm, taking our distillery experiences online means people can discover Warner’s like never before – it really is behind the scenes access. We want to show everyone the inspiration for our epic gins, give them a taste of the outside that literally goes into every bottle. For us, it’s about reconnecting people to what’s real and truly matters, and uniting and inspiring people through farm-grown flavour and the wonder of nature.” The Virtual Gin Tasting and Tour Experience package will be available to purchase direct from Warner’s. Each personalised pack (£40) will include five gin samples with paired mixers, a unique access code to join the tour and additional goodies.
During the pandemic, the company also pledged donations to Healthy Hospo to support the UK hospitality industry, focusing on mental health, by donating £1 from every online home delivery order made in May, as well as producing hand sanitiser for the local community and offering product discounts to key health workers. This is in addition to continuing to support its existing partners in promoting conservation, the Royal Horticultural Society and People's Trust for Endangered Species.