About the role
As the Area Manager, you will be accountable for delivering value and financial impact in West African region. Your primary responsibility is to manage distributor relations, capture market dynamics and react to growth opportunities in your market.You will be creating the legacy of Bacardi and driving key decisions that will significantly affect the market level Commercial operations of Bacardi.
You will be accountable for building Bacardi brands equity by leading and motivating 3rd Party Distributor's, and optimizing best execution of local marketing mix in line with the brands' global strategies.
You will have hands-on approach in your market and support on commercial activity with distributors.
You will also support with relevant marketing and sales analysis inputs
You will be provide feedback on the market growth and potential
The role can be based in Cameroon or Ghana. however, a large percentage of your time will be interacting with the teams as well as key Customers across West Africa. As a result, you can expect to be travelling to stay connected to all stakeholders.
Key accountabilities and responsibilities
Deliver Results and Excellence in Execution
Deliver key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) versus budget
Responsible to set up RTM, with distributors and wholesalers network to deliver key Commercial scorecard targets
Building strong, mutually beneficial relationships with distributors, liquor retail, & On trade.
Influence and input to the Hub IAP to ensure Country plans meet Customer needs
Control in market Value Chain with regular updates based on information from all stakeholders
Maintain an update view of in market RSPs for all markets & all categories, through regular in market visits.
Monitor supply chain to ensure smooth market supply.
Maintain a high level of shipment forecast accuracy
Ensuring optimum distribution and visibility of our brands
Control and manage contracts for distribution agreements
Planning and co-ordinate training & education programs for the distributor network
Monitoring and reporting competition in the market
Best execution of Brand Plans with distributors and local trade.
Shape and deliver the customer and channel strategy of the Country to maximize long term value to the company
Develop talent and capability
Ensuring that your distributors have resources needed to deliver desired results
Ensuring all distributors have understanding of the company policies and culture
Create a winning team
Measures of success
Quick Adaptability to the role and Market
Delivery of volume and profitable growth
Increase Brand Visibility and share of Voice
Implementation of Picture of Success through Bacardi Commercial Way
Measurable differences in Distributors/ Partners KPI
Ability to work in Matrix and facilitate value
Lead a Winning Team with clear focus on development in the team
Critical experiences for success
CRITICAL EXPERIENCES FOR SUCCESS
To be successful in this role you will need to :
Have Strategic Acumen and strong focus on result and execution
Have Strong Analytical Capability to work with figures
Have the Ability to Develop mutual beneficial relationships with internal ( Matrix )and external partners(Distributors & Customers)
Be Organized Self Motivated and confident
Be inspiring, positive, patient, assertive and humble
Great personality and attitude with excellent social skills
Educational /Working Requirements
Masters in Business Admin or equivalent
Minimum 10 to 12 years ,sales & marketing experience in FMCG. Spirits/beer/wine experience is preferred.
Distributor Management expertise is key criterion
Good financial acumen and exposure to managing Sales and P&Ls
Experience in managing a market end to end
Local knowledge is a bonus
Knowledge of the spirits industry and Africa market is imp, West Africa is a bonus
Team Management experience will be a plus
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.