Brand Finance Manager


Job Description :

Brand Finance Team

  • The team's defined purpose is to "partner on creating value across our brands - today and tomorrow" in order to drive a step change in business performance

  • This is achieved through:

  • Being the finance business partners to our brands

  • Owning the financial components of Game Plan and AOP development

  • Challenging and supporting long-term strategic planning

  • Connecting the organization around brand performance and growth drivers


  • The Brand Finance Manager participates in category and brand oriented initiatives through the organization - requiring collaboration with Marketing, Innovation, Supply, Commercial Divisions and other functional groups within Diageo who play active roles in shaping brand performance

  • Partner with brand teams to craft plans for delivering key outcomes in both areas of current category/brand performance and future strategic development

  • Provide decision support, analytics, and scenario modeling for evaluating opportunities and options in service of marketing mission to "deliver a step change in effectiveness of growth drivers"

  • The role reports to the Brand & Innovation Finance Director


  • Central to this role is the ability to build and sustain strong working relationships throughout the organization - including the ability to influence and build alignment across functions and grades

  • The need for this quality is heightened through the requirement to work alongside senior leadership

  • The ability to build and promote strategic plans through the organization benefits from experience in undertaking strategic analysis and/or commercial experience of deploying strategies in a leadership role within a business unit

Functional Deliverables could include:

  • Drive current brand performance processes to unlock deep insights into performance

  • Take learnings from Business Driver Mix and other analyses to action

  • Maintaining brand strategies within an overall Diageo North America portfolio strategy

  • Embed strategic thinking and a long term vision creation to improve decision making on short-term investments

  • Build annual plans (12-18 months) within the JUBP and AOP processes

  • Build brand 3-5 year plans, with P&L development

  • A&P investment strategy and prioritization

  • Maturation and export strategies for relevant categories/brands

  • 5 year participation strategy development and maintenance

  • Contract management with third party brand partners

  • Project decision support for major strategic/organization initiatives


  • Strong leadership skills and ability to engage and manage senior stakeholders across the organization

  • Effective communication, presentation, and facilitation skills are essential

  • Demonstrated ability in strategic and financial analysis, driving insights to action, development of models and building presentations

  • Ability to deal with ambiguity

  • Strategy and project management skills

  • Strong team player

  • Minimum 5 years' experience in various roles demonstrating increasing responsibilities

  • Consulting or consumer goods experience preferred

  • MBA preferred

  • Passion for the beverage alcohol industry

Worker Type :

Primary Location:
New York 530 5th Ave

Additional Locations :

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