AB InBev

Brand Manager Corona

France, Europe


Brand Manager Corona

At AB InBev, Challenge Accepted isn't just a phrase; it's a mindset. That's because we're the world's largest brewer, with iconic brands like Corona, Bud, Leffe and Tripel Karmeliet.

We're a team of curious individuals who see every challenge as a new opportunity to do something incredible. We're resourceful people who thrive under pressure and take ownership of our success. Because we're owners, we take results personally. We dream big, take on new

challenges and push the boundaries of what's possible. Join us as Brand Manager Corona and you'll be responsible for driving brand growth at the best beer company in the world. You'll take the lead from day one, speak your mind and grow your career faster than you thought possible.

Corona is a Mexican beer among the 100 most valuable global brands according to Brandz™ Top 100 Global Brands ranking. It's 1 of 3 global priority brands for ABInBev and our fastest growing global brand. In France, Corona is growing double digit & ou goal is to accelerate the growth.

This role is responsible for driving brand growth by leading the execution of brand marketing agenda in line with country strategy and company policies. As Brand Manager you will be in charge of the marketing strategy and its implementation ensuring consistent brand image building with strong cross functional cooperation while respecting legal constraints.

The role:

  • Project leadership: lead complex brand projects both in time and within budget ensuring alignment between all involved external and internal stakeholders

  • Strategic thinking: develop a roadmap to accelerate growth

  • Develop award winning creativity: work with the best partners to develop winning campaigns and activations for the French market

  • Brand performance review: clear understanding of key brand drivers and execution of regular brand performance analysis.

  • Budget management: keep track of brand budget, properly manage budget process according to company policy

Challenges:

  • Strong competition on the market: beer is a fast changing segment with many opportunities and strong competition.

  • Complex cross functional projects: marketing communication should be executed with respect of Global brand guidelines, strong cooperation with Trade Marketing team and legal constraints. Examples: 360 campaigns, innovation project.

  • Legal constraints: marketing communication of alcoholic brands in France should respect " Evin Law"

Brand Manager Corona

At AB InBev, Challenge Accepted isn't just a phrase; it's a mindset. That's because we're the world's largest brewer, with iconic brands like Corona, Bud, Leffe and Tripel Karmeliet.

We're a team of curious individuals who see every challenge as a new opportunity to do something incredible. We're resourceful people who thrive under pressure and take ownership of our success. Because we're owners, we take results personally. We dream big, take on new

challenges and push the boundaries of what's possible. Join us as Brand Manager Corona and you'll be responsible for driving brand growth at the best beer company in the world. You'll take the lead from day one, speak your mind and grow your career faster than you thought possible.

Corona is a Mexican beer among the 100 most valuable global brands according to Brandz™ Top 100 Global Brands ranking. It's 1 of 3 global priority brands for ABInBev and our fastest growing global brand. In France, Corona is growing double digit & ou goal is to accelerate the growth.

This role is responsible for driving brand growth by leading the execution of brand marketing agenda in line with country strategy and company policies. As Brand Manager you will be in charge of the marketing strategy and its implementation ensuring consistent brand image building with strong cross functional cooperation while respecting legal constraints.

The role:

  • Project leadership: lead complex brand projects both in time and within budget ensuring alignment between all involved external and internal stakeholders

  • Strategic thinking: develop a roadmap to accelerate growth

  • Develop award winning creativity: work with the best partners to develop winning campaigns and activations for the French market

  • Brand performance review: clear understanding of key brand drivers and execution of regular brand performance analysis.

  • Budget management: keep track of brand budget, properly manage budget process according to company policy

Challenges:

  • Strong competition on the market: beer is a fast changing segment with many opportunities and strong competition.

  • Complex cross functional projects: marketing communication should be executed with respect of Global brand guidelines, strong cooperation with Trade Marketing team and legal constraints. Examples: 360 campaigns, innovation project.

  • Legal constraints: marketing communication of alcoholic brands in France should respect " Evin Law"

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