AB InBev

Brand Manager Corona

France, Europe

At the heart of our dynamic global growth is a simple belief: nothing should come between incredibly talented people and an accelerated career.

That's why we dream big. Why we look to the future, not the past. Why we value talent over title. And why we hire people that can be better than ourselves.

At AB InBev you'll join a driven team that shares your desire to grow, your courage to challenge and commitment to act. In return, we'll reward your achievements.

The opportunity is here!

Brand Manager Corona


Corona is a Mexican beer among the 100 most valuable global brands according to Brandz™ Top 100 Global Brands ranking. It's 1 of 3 global priority brands for ABI and our fastest growing global brand.

In France, Corona is growing double digit & our goal is to accelerate growth.

This role is responsible of driving brand growth by leading the execution of brand marketing agenda in line with country commercial strategy and company policies. As Brand Manager you will be in charge of the marketing strategy and its implementation ensuring consistent brand image building with strong cross functional cooperation while respecting legal constraints.


Key competencies:

  • Strong competition on the market: beer is a fast changing segment with many opportunities and strong competition.

  • Complex cross functional projects: marketing communication should be executed with respect of Global brand guidelines, strong cooperation with Trade Marketing team and legal constraints. Examples: 360 campaigns, innovation projects.

  • Legal constraints: marketing communication of alcoholic brands in France should respect "Evin Law"

Key objectives of the position:

  • Project leadership: lead complex brand projects both in time and within budget ensuring alignment between all involved external and internal stakeholders.

  • Strategic thinking : develop a roadmap to accelerate growth

  • Develop award winning creativity : work with the best partners to develop winning campaigns and activations for the French market

  • Brand performance review: clear understanding of key brand drivers and execution of regular brand performance analysis.

  • Communication consistency: ensure consistency in brand communication within all channels.

  • Budget management: keep track of brand budget, properly manage budget process according to company policy.


Education and Experience :

  • Business School or equivalent, you have at least 18-24 months of experience into sales or marketing.

Key competencies :

  • Passion for marketing and brands

  • Leadership

  • Analytic Skills

  • Passion

  • Project management

  • Execution excellence

  • Enthusiasm, involvement

  • Multi-tasking

  • Resilience

Technical skills:

  • French native

  • English minimum upper - intermediate

  • Good knowledge in digital and social media tools

  • Excellent knowledge of Excel and PPT

  • Knowledge or experience linked to the French "Loi Evin" is an advantage

Next job


Retail Planning & Allocation Manager

Central London, England

Previous job

Bacardi-Martini Ltd

HR Business Partner - Central America and Caribbean (CACEM)