About the role
The Communications Manager for Western Europe will play a key role within the Corporate Communications team primarily supporting the teams for Western Europe and Global Operations. He or she must have a strong understanding of both internal and external communications strategies.
This role requires someone who can hold their own and operate independently with no support staff while understanding the importance of their role in the overall corporate environment.
The Communications Manager for Western Europe must think strategically and understand the big picture, not be afraid to get their hands dirty and approach projects in a collaborative manner. He or she must showcase creativity, flexibility and professionalism.
The individual should be vision driven and a strong writer who knows how to adapt tone and style for different audiences and vehicles. He or she should understand best practices in communicating to a variety of cultures, geographies and languages.
The ideal candidate likes to push the status quo to introduce new, disruptive technologies and tools but must understand the importance of deadlines and delivering on commitments.
The individual will contribute to regional and global employee communications by developing internal content and infusing creativity into the planning and execution of programs.
The Communications Manager will also support external corporate communications focused on key strategic priorities and on building greater awareness of Bacardi, the company as well as its brands, among target audiences. He or she needs proven ability to develop strong relationships with core internal clients to help them achieve their communications objectives.
Key accountabilities and responsibilities
Support strategic communications planning and execution for internal clients, including Western Europe and Global Operations teams.
Participate in strategic planning sessions with senior leaders to provide counsel on communications effectiveness.
Create assets to support senior executive communications to employees:
Develop and design presentations
Draft and edit written communications
Shoot videos for intranet / webcasts - draft talking points, select locations and prep executives. Oversee final editing process.
Manage external agencies and vendors to deliver assets including visual design, digital content, campaigns, and more
Support external corporate communications program:
Manage external agencies and support development of news agenda
Assess and identify media opportunities
Draft talking points / Q&A
Support internal/external communications for our Sustainability program and Global Reflections 4G initiative, supporting greater diversity at Bacardi.
Lead internal communications for Global Operations initiatives including Safety and Quality programs and Founder's Day celebrations.
Support organization of annual two-day Extended European Leadership Team meeting.
Support posting of content for Western Europe and Global Operations on ONE Bacardi mobile communications tool.
Own metrics reporting and identify trends that may influence future development and capabilities.
Serve on global editorial team mapping out weekly content and production schedule for ONE Bacardi mobile communications tool.
Identify story opportunities for both internal and external use to showcase Bacardi Life.
Measures of success
Performance: Deliver against Corporate Communications annual / quarterly priorities and objectives.
Employee Engagement: Drive sustained improvement in engagement and enablement, as measured through the
Employee Engagement Survey (EES) and usage of internal communications tools.
Financial: Develop and manage budgets effectively
Reputation: Ensure protection of the company and brand images
Critical experiences for success
University degree in Communications, Public Relations, Journalism, Marketing or related field
Minimum five years of experience in Communications, preferably in-house
Strong verbal and written communication skills; proven skills as copy editor
Strong media relations experience
Strong organization and time-management skills
Experience and ability to manage content for large scale events and meetings helpful
Industry experience helpful
Strong visual design flair
An interest in and experience with the latest communication mediums and trends a must
Experience managing project budgets and agency relationships
Fluent in MS Word, Power Point, Excel
Proficient in Adobe PhotoShop. Other graphic design and publishing software knowledge a plus
Web and social media savvy
Objective and measurement setting; with expertise on how to measure website effectiveness
Fluent in English. Additional European languages a plus
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.