About the role
Achieve results through leadership and coaching of the regional sales team who manage the day to day relationships with customers within the region.
Accountable for the regions customer(s), £NSV and £GP delivery. Ultimate accountability for team negotiating the commercial terms and driving the performance of brands across the regional customer base:
Deliver results through your team.
Lead and coach the regional team who in turn develop and nurture customer relationships across the region and territories.
Activation of BBFB brands within your customer base using Bacardi Commercial Way (AVQPAP & "Picture of Success").
Provision of clear up to date inputs v key business processes e.g. Quarterly and annual brand activation plans, new business and renewal contract forecasting, annual Bottom Up Plan creation through regional strategy plans
Key accountabilities and responsibilities
Lead and coach a regional sales team (10 Direct Reports)
Deliver budgeted £NSV and £GP targets within the defined sales region (North West & Northern Ireland)
Deliver picture of success (outlet execution) objectives
Deliver BBFB brand value and volume independent free trade market shares target within the region
Deliver brand distribution objectives across BBFB portfolio within the North West and Northern Ireland sales region
Leadership and development of the regional business plan
Ultimate responsibility for "Winning In Key City" strategy (Manchester and Liverpool) & success within defined key cities
Ensure marketing activities are synchronized and properly activated by teams & customers
Ensure accuracy and maintenance of key business processes
Execute Bacardi Sales Way targets (distribution, visibility etc.) with customers, aligned to Business KPIs.
Ensure creation and maintenance of Joint Business Plans with key customers in order to ensure that targets are achieved (volumes, value, distribution and visibility targets)
Ensure New Product Development targets are delivered on time to quality execution standards
Share and collect best practice across channels and customers
Develop and maintain a live people plan including talent management, succession planning and performance improvement where necessary
Put in place a thorough personal development plan for each direct report
Field Sales Specific
Critical experiences for success
Work Experience and Functional Competencies required:
Minimum of 3 years commercial experience in sales team leadership, National Account management and/or marketing
Track record of customer development and cross functional working
Full P&L management experience
Imperative that candidate must have significant key account management experience as a minimum
Leadership Competencies required:
Strong motivational & leadership skills
Coaching and development
Drive for results
Timely decision making
Planning and Organising
Fluent in English
Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win
/ Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example and Develop and Inspire Talent
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.
Central London, England