Finance Director, Marketing & Innovation


Job Description :

Purpose of Role:
To lead and manage the US Spirits Brand & Innovation Finance function, playing a critical support role in delivering overall $6B Diageo North America's business and financial objectives. Reports directly to the SVP US Spirits Commercial Finance.


  • Financial and strategic business partner for US Spirits Marketing & Innovation organization, including central functions

  • Plays a critical role in shaping the company's long-term sustainable growth strategy while also focusing on near term brand performance

  • Provides financial oversight of A&P brand budgets valued at ~$800m annually

  • Lead Brand Finance team that supports US Spirits Brand teams to monitor current brand performance and key drivers of growth

  • Lead Innovation Finance team that provides support to the Innovation Team and financial leadership of the Innovation Gate Process

  • Charged with partnering with cross functional teams to model future brand performance and valuing potential growth drivers

  • Lead and contribute to integrated business planning initiatives for US Spirits

  • Requires the individual to excel functionally and to build effective working relationships across the commercial and brand teams at all levels of the organization

  • Collaborate with M&E/Data Analytics/NRM team to ensure that the brand team is identifying and leveraging actionable insights

  • Inspire, develop and coach a team of 4 direct reports and 7 finance professionals

  • Provide oversight and guidance to A&P Team in Budapest

Specifically the Finance Director will:

  • Lead Portfolio Strategy process for US Spirits including developing a framework, tools, templates, and analyses to synthesize portfolio projections and develop insights

  • Lead and drive building blocks and the financial elements of the annual brand planning process across US Spirits

  • Assess financial performance, provide business insights, and develop scenario plans

  • Partner with Brand teams to coordinate/prepare/facilitate quarterly brand plan reviews

  • Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing ROI analyses to evaluate programs, opportunities, and cost savings initiatives

  • Drive productivity initiatives to ensure effective allocation of resources and efficient use of investments by brand

  • Champion the compliance agenda and maintain a strong internal control & compliance environment

  • Excel at cutting through ambiguity and act as a critical thought partner to the Marketing and Innovation Leadership Team and SVP Finance US Spirits

  • Support SVP in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management

Key Outputs:

  • Annual Integrated Business Plan Growth Building Blocks and Investment Allocation

  • Monthly O&R for Brand A&P investments

  • Development, compilation and communication of brand performance, market assessments, competitive reviews, and other industry and portfolio strategy related insights and summaries

  • Insightful business performance management analysis and generation of improvement opportunities

  • Transform ideas that may range from market insights and competitor performance to creative investments and growth models into financial projections

  • Provide brand growth modelling, profitability analyses, and scenario planning

  • Development of a highly engaged, high performing finance team that is recognized for its critical role in the delivery of the overall North America business and financial objectives

Qualifications and Experience Required:

  • 8+ years of relevant business experience

  • Bachelor's Degree required. MBA and / or recognized accounting qualification preferred

  • Exceptional analytical, financial modeling, and presentation skills

  • Capacity to communicate complex ideas in simple understandable terms

  • Ability to balance strategy and drive to execution

  • Strong interpersonal skills with a proven ability to collaborate with various stakeholder, build relationships, and influence across large matrix organization

  • Successful track record of managing and developing a large team

Worker Type :

Primary Location:
New York 530 5th Ave

Additional Locations :

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