AB InBev

Key Account Manager - National retail customers

Central London, England

Key Account Manager - National retail customers

At Budweiser Brewing Group, Challenge Accepted isn't just a phrase; it's a mindset. That's because we're the world's largest brewer, with iconic brands like Stella Artois, Corona and Budweiser.

We're a team of curious individuals who see every challenge as a new opportunity to do something incredible. We're resourceful people who thrive under pressure and take ownership of our success. Because we're owners, we take results personally. We dream big, take on new challenges and push the boundaries of what's possible.


KAM is a key position in delivering our significant channel growth ambition by bringing energy, innovation and results. Proactively managing our relationships with Key customers to deliver category and brand growth, bring game changing innovation to market and make sure that ABI beers and ciders are available for all consumers to experience - whatever the occasion!

Job Description:

In this role, the Key Account Manager will build and manage a Joint Business Plan as well as all aspects of the customer contact strategy supporting our Key Account Manager team. You will become an expert of the customer's business in order to identify growth opportunities both for BBG and the customer. You will visit frequently our customers to convert our plan into reality, adapting to feedback.

It is essential that the right person has the ability to build strong relationships both internally and externally in order to get the job done. Communication, flexibility and adaptability are essential in the complex world of the UK market.

A key position within the Off Trade Retail sales team, you will be responsible for delivering the account plan with the #2 and #3 Retail accounts in the UK. You will have joint ownership of your customer P&L along with the Key Account Team and simultaneously, have internal opportunities to be proactively involved in key projects that will deliver our channel growth dream.

The right KAM will be a BBG Ambassador, passionate about our Brands and capable of taking the customer on a journey with a strong brand sell. You will be responsible for implementing innovative brand activation plans that execute our brand assets with excellence within the convenience channel.

Duties and Responsibilities:

  • Management of our relationship with our most important clients

  • Deliver budgeted top line Net revenue & commercial results

  • Manage the customer P&L, Investment reconciliation and tracking process

  • Maintain account performance tracking processes e.g. Market Share, Distribution

  • Plan, Negotiate, Implement & Deliver against customer Joint Business Plan

  • Production of business reviews of performance metrics

  • Analysis of customer sales data to drive insight and recommendations to support the account plan.

  • Own and deliver commercial and promotional plan

  • Own and deliver annual activation plan

  • Develop a strong network of working relationships across the key customer(s)

  • Proactively manage contact strategy for all key contacts

  • Be an Budweiser Brewing Group Ambassador!

  • Develop and negotiate strong selling skills

  • Be an expert of your customer!

    Qualifications, Skills & Experience:

  • Enthusiasm & Ambition

  • Entrepreneurial spirit

  • Personable and confident nature

  • Passion for learning and development

  • Track record of commercial delivery

  • Ability to manipulate and interpret data through strong Excel Skills

  • Strong communication and influencing skills

  • Experience in developing collaborative internal and external networks

  • Account Management experience

What you can expect from us:

In this role, you'll have the potential to transform our business and your career. You'll get the support and coaching you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

If this sounds like the incredible opportunity you've been waiting for, apply today.

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