Berry Bros. & Rudd

National Account Executive

London & Home Counties, England


FMV is a Berry Bros. & Rudd Company that sells wine and spirits representing over 300 wine producers from 14 countries, spirits brands including those in the Berry Bros. & Rudd Spirits portfolio, and other categories (e.g. No/Low). It has a customer base that ranges from Wholesalers, Multiple Grocers, Mail Order Wine Specialists, Independent retailers and specialist wine merchants to bar, restaurant and hotel customers. Alongside the Berry Bros & Rudd Wholesale Team, it forms the agency division of Berry Bros. & Rudd Ltd that sells to the on and off premise as well as UK Wholesalers.

The National Account Executive will be based at home, but have a requirement to travel to Head Office, Customers and Suppliers as required by the nature and scope of the role.

Reporting to the National Account Manager, the National Account Executive will be responsible for managing their customers and for meeting sales/commercial targets.

About You
Ideally you will have experience working within the On-Trade sector for a branded food or drinks agent, distributor or owner. You will be used to working to targets and have a commercial understanding and awareness. A high level of engagement and passion for premium and luxury brands with heritage and authenticity are essential as is the desire to create engaging, mutually beneficial plans with the customer and see them through to completion. The successful candidate will be confident at managing multiple accounts and dealing with the owners of medium to large national businesses. They will exhibit a can-do attitude in delivering solutions to issues that arise every day – an ability to take advantage of and seize upon opportunities with haste and professionalism. They will have to work cross-functionally within the business and engage with internal divisions, bringing our brand plans to life.

Strengths in multi-tasking, being highly organized and strong communicator as well as a creative mind will be the key driver of your success along with your ability to take ownership and accountability of your own results.

What you will do
•Win new business , manage and negotiate with buyers & activate brand investment for FMV spirits in regional & national on-trade accounts
•Full management of our brands in, but not exclusively, divisions within Greene King, Peach Pubs, Hall & Woodhouse, St Austell Brewery.
•Establish key account plans by negotiating terms, promotions and brand activations as well as manage the day-to-day customer requirements
•Focus on FM&V Brands; Kings Ginger, The Glenrothes, Berry Bros & Rudd Brand & No3 London Dry Gin, whilst maximising sales opportunities for the remaining brands in the portfolio
•Organise staff trainings with key accounts for Berry Bros. & Rudd brands, occasionally category wide
•Report results through reporting processes, including progress vs agreed KPIs
•Establish strong working relationships with the customer base of defined accounts to work on outlet specific brand plans including menus, range, visibility & activation. Optimise business in these accounts with limited editions & special releases
•Work with the Marketing Manager and regional Business Development Managers of FMV to deliver best in class promotions to our customers and their staff and consumers
•Attend trade events representing Berry Bros. & Rudd brands i.e. Cocktails in the City, Imbibe, Juniper Festival, Glasgow Whisky Festival etc.

Key Accountabilities
•Day to day clear, concise and professional management of customers
•To meet or exceed pre-agreed commercial targets for National on-trade
•Create, manage and execute the customer Joint Business Plans to achieve our sales, profit & distribution targets
•Develop new business compatible with the demands of the portfolio, in line with marketing plans
•Develop a detailed working knowledge of the whole portfolio and to develop a reputation for expertise in spirits
•Represent FMV and Berry Bros. & Rudd in the market place and to embody the companies values of Integrity, Passion, Curiosity, Generosity and Creativity
•Develop and nurture external relationships with the customer commercial, marketing and finance departments
•Manage internal forecasts, ensuring that all reporting/tracking is completed in a timely fashion
•Work cross-functionally within the business and your customers to facilitate JBP implementation and continue to raise both your and the accounts profit

What you will bring to the role

Your Skills, Knowledge and Behaviours
•A strong emphasis on sales, managing strategic accounts and entrepreneurial behaviour
•Initiative and ability to make things happen, flexibility, high personal drive and motivation
•Passionate about wine, whisky, gin, and high-quality spirits & liqueurs as well as cocktail culture.
•Trading experience within the regional & national account on-trade arena
•Possess excellent interpersonal skills and the ability to build strong relationships quickly
•Negotiation, influencing and numeracy skills
•Well organised with strong attention to detail
•Strong communications and presentation skills
•IT and appropriate language skills
•Ability to deliver commercial targets

Qualifications
•Degree level
•WSET Level 2
•UK driving licence

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