Programmatic Media Manager


Job Description :

Diageo Digital Media Programmatic Manager, North America, L5

We're a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. Today our team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination.

Reporting to the Digital Director in NA we have created a role for Digital Media Programmatic Lead to join our agile, creative and resourceful team, merging the art and science of paid media and creative content to deliver programmatic media supply strategies across our portfolio of brands.

Based in our New York Offices and working hand and hand with the Central Media Team (CMT), the role will be wide and varied which means you will be liaising with a large number of both internal and external (e.g. media and creative agency) stakeholders, therefore exceptional communication skills will be key.


  • Media Management:
  • Manage responses to Central Media Team tactical media briefing with 100% programmatically powered media plans

  • Work across the portfolio of brands to identify key publishers to negotiate and secure upfront media strategies through programmatic channels

  • Plan campaign strategies and tactics closely with the CMT and media and creative agency partners

  • Collaborate with media agency planning teams to incorporate all programmatic specific media plans and insights into holistic media deliverables (i.e. plans, reports, etc.) that are regularly provided to brand teams

  • Lead and manage monthly media optimizations, collaborating with creative agencies to lead media supply optimization process

  • Work with Diageo Digital Media Analysts to monitor and manage delivery of campaigns for Diageo portfolio brands

  • Media Vendor Management:

  • Work directly with media vendors to gain access to programmatic inventory across upfront buys (automated guarantees) & spot buy (PMP) to satisfy the needs of the portfolio of Diageo Brands

  • Lead negotiation of all programmatic media with media vendors

  • Interface with the DSP of record to ensure usage of secured media deals

  • Collaborate with media agency teams for media vendors that are leveraged for programmatic and non-programmatic media buys

  • Global Ways of Working:

  • Evangelize relevant and notable learnings, best practices and ways of working with other markets (i.e. APAC, EU, LAC, Africa), feeding into best practice tool kits

  • Evaluation and feedback on internal social media analytics tools

  • Regular Input on content and media tagging and reporting frameworks


  • At least 5 years of experience in programmatic media; preferably directly managing programmatic for a major consumer packaged goods or luxury brand

  • BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics

  • Expert Excel skills and a comfort with pivot tables

  • Experience in using media analytics platforms such as Adobe Audience Manager and DoubleClick Campaign manager

  • Working knowledge of all major DSP platforms, especially TTD


  • Knowledge, love and thirst for data and the impact it can have on the business

  • Work with large data sets

  • Demonstrated critical thinking ability

  • Proven ability to manage multiple projects at a time while paying attention to detail

  • Deep understanding of media data caveats by channel and how these caveats can affect reporting

  • Excellent verbal and written communication skills

  • Confidently lead debrief sessions, often to a senior audience

  • Self-starter who is comfortable with a rapidly-changing environment

  • Energetic, relentless drive to succeed, TEAM player

  • Used to working with a variety of stakeholders and building relationships

  • Deal with a large volume of requests and know how to prioritize workload

  • Bonus:

  • Knowledge in SQL, Salesforce, statistical tools and/or programming

Worker Type :

Primary Location:
New York 530 5th Ave

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