Heineken UK

Senior PR Manager 3 Days a week - Central London Job


Senior PR Manager 3 Days a week - Central London

Function - Corporate Affairs
Salary: up to £62,000 pro rata + Bonus + Flexible benefits + 35 days holiday + Bupa Healthcare + Award-Winning Pension + 5 x Life Assurance, plus additional lifestyle benefit options within The Benefits Bar

Your Flexible benefits are worked out as 15% of the base salary which you can take as cash or as a car allowance


We've ambitious goals and we know it's the expertise and enthusiasm of our people that fuels our growth. Right now we're looking for an outstanding Senior PR Manager to join our team.

The Role

Reporting to the Head of Media & Sustainability your main responsibility will be to focus on brand PR, corporate PR and trade press whilst working closely across the Corporate Affairs team to support integrated communication campaigns. In addition, the role will play an active role in delivering a 24/7 press office function (in collaboration with colleagues across the CA team.)

This is an exciting opportunity for you as you will leverage positive reputation through a steady drumbeat of media coverage across owned, earned, and hybrid (influencer) channels. You will ensure the right balance between digital and traditional media. You will develop and implement engaging PR campaigns to support key HEINEKEN UK brand plans with an increasing focus on Brands with Purpose. Other responsibilities will be to deliver corporate and trade PR campaigns and tell the positive story of beer and cider, collaborating with Global activity and local industry campaigns.

An important part of the role will be to help to drive a digital-first mindset across all CA campaigns and activities - a new way of working for Corporate Affairs, also experience in managing multiple external agencies to deliver on time and in budget and managing a range of internal stakeholder relationships including saying 'no' to senior colleagues where requests do not fit with the CA strategy is essential.

About You

Your previous experience will include leading significant brand PR accounts and managing multiple agencies to deliver agreed objectives. You will have experience dealing with senior journalists, handling incoming media enquiries and will have a comprehensive understanding of copy style, tone of voice, copywriting.

In addition, you will be adept at applying metrics and insight to develop creative content ideas that will deliver effective results. You will also be able to demonstrate proven capability in creating compelling collateral/company assets for both internal and external stakeholders.

Inclusion & Diversity

At HEINEKEN our people are the heart and soul of our business, so we know that being a truly inclusive and diverse organisation is not only the right thing to do, it's the key to our growth and success. The world is changing at a breath-taking pace. Therefore, it's essential we incorporate diversity of views, opinions, thoughts and creativity in the way we work at HEINEKEN.

Our ambition is that HEINEKEN becomes renowned as a business which allows every one of our colleagues to flourish and perform at their very best. In short, somewhere we all feel we belong.

In the UK we're proud to have launched the Heineken Inclusion Network. Run by colleagues for colleagues, it's open to all of our 2,400 employees. Would you like to be part of our journey?


Next Steps

Apply today with your most up to date CV.

If this sounds like a journey you'd like to join and you'd like to stand out, rather than fit in, we'd love to hear from you.

Closing date: Sunday 21st July 2019

Please note that this role has not yet passed the Resident Market Labour Test therefore at this stage candidates without (or with only limited) Right to Work in the UK would unfortunately be excluded. We would be back in touch again with all relevant candidates should our process reach the stage where we are in a legal position to sponsor candidates.

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