The Macallan Brand Ambassador - Los Angeles will be responsible for increasing saliency around The Macallan portfolio in the Los Angeles market through brand activations, trade advocacy and supporting the commercial goals of the organization. This position functions to build brand awareness, trade education, distribution and velocity, and requires a motivated, entrepreneurial individual who will create new advocates for the brands through their networking and interactions.
- Represent The Macallan portfolio within the region and act as the face of our brands. Responsible for education and interactions at key trade and consumer events, act as the in-market expert and identify activities that help increase brand awareness
Establish and maintain strong connections with key stakeholders, local trade contacts, influencers, distributor partners and local collaborators that align with the brands
Execute activations with a focus in on-premise, including impactful educational seminars
Partner with local commercial teams to drive sales, work-with planning, activation planning and KPI delivery
Partner and work with Division Marketing Manager (DMM) and Brand Team to implement Brand Communications and Programs
Work with the LA based National Brand Ambassador to deliver best-in-class execution of the brand standards at every consumer/trade touchpoint
Assist distributor partners to drive distribution and sales, ensuring top-of-mind presence
Execute at key retailer and on-premise events
Create and execute activations to help drive The Macallan Prestige Portfolio's Halo Effect
Develop key bartender and influencer advocacy within the region
Take ownership in building social media, manage posts and networking that align with brand objectives and increase engagement
Manage, track, and forecast funds to stay within budget. Present annual budget plans to deliver KPIs.
Organize weekly plans and submit monthly recaps outlining activities, competitive activations, KPIs and staff training reports.
Knowledge, Skills & Core Competencies Required
Bachelor's degree in Marketing, Public Relations or related field
5+ years experience in a related field with strong hospitality or luxury sales background
3+ years within alcohol beverage industry preferred
Experience interacting with High Net Worth Individuals (HNWI) and Luxury Consumers
Strong time and budget management
Enthusiastic, strategic thinker, team-oriented and able to work collaboratively with a variety of different teams, individuals and environments
Excellent verbal and written communication skills are essential
Proficiency with MS Office and thorough knowledge of social media channels
Excellent organizational, problem-solving, and prioritization skills with a strong sense of urgency
Must be at least 21 years of age
Must be able to legally work in the US
Must have a valid driver's license
This position requires travel up to 20%
In this position you should be able to demonstrate the leadership standards (Inspire, Change, Collaborate, Engage and Deliver) within your role on a day-to-day basis Benefits & Perks
Edrington provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to general legal requirements, Edrington complies with applicable federal, state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.