With 225 participants including bars, restaurants, wine specialists and retailers, this year's 31 Days of German Riesling campaign took place in over 100 towns and cities across the UK. Activities and events organised ranged from 'Wine and Swine' days to hog roasts and window displays to 3D wine tastings.
Aiming to spread enthusiasm for the 'king of German grape varieties' – German Riesling, the Wines of Germany campaign also crowned the king of restaurants, naming its 31 Days of German Riesling Restaurant of the Year 2016.
This year's winner is The Tate Group, crowned for their selection of Riesling by the glass and for running a variety of Riesling themed activities. EatDrinkSleep came close second, based on their 'impressively motivated team', sales results, food-pairing menu and tutored tastings.
London eateries The Jugged Hare and Skylon took home the highly commended title. Skylon, for its extensive staff training and for designating a page in its wine list to 31 Days of Riesling, and The Jugged Hare, for staff training and a specially designed Riesling menu.
This year's campaign was said to be the most successful yet. 'The enthusiasm for German Riesling has been turning a corner for a while now and this year the enthusiasm from the trade to get involved has been off the scale,' said Wines of Germany's UK managing director Nicky Forrest.