Accolade Wines gets top three UK on-trade spots

Gaëlle Laforest

06 July 2015

Stowells, Jack Rabbit and Hardys, three of Accolade Wines's brands, are the three most popular wine in the UK on-trade.

The data, published in the latest CGA report, shows that Stowells takes the top spot in the on-trade’s favours, followed by Jack Rabbit and Hardys, respectively second and third.

Amy White, marketing director for Accolade Wines UK and Ireland, said: ‘We are absolutely delighted with the latest data on brand performance in the UK on-trade. This channel [is]  of significant importance to us and to see all our hard work paying off like this is very rewarding for all concerned.

‘This goes to prove that there is a place for strong brands in the on-trade and that consumers do remain loyal to names like Hardys, Jack Rabbit and Stowells because they know they are going to get consistency and quality, wherever and whenever the choose to enjoy them.’

Hardys holds a 5.7% share of the general UK wine market – with growing value sales at 10.5%. The brand announced last week the launch of a £4m marketing campaign to run along the 2015 Ashes.

Jack Rabbit, an on-trade exclusive brand, enjoys an impressive success, with 36.8% year-on-year growth in terms of volume.

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