Alcohol-free Guinness launched

Robyn Black

Robyn Black

22 October 2020

Guinness 0.0 is made by cold filtration, which the brewers say protects the integrity of the stout

The brew was four-years in the making and is made using the same ingredients as standard Guinness. Brand owner Diageo says it has the same ‘dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes’ and that in taste tests Guinness 0.0 exceeded expectations.

It is also low in calories, with just 16 calories per 100ml, which means a standard can of alcohol-free Guinness 0.0 contains just 70 calories.

Aisling Ryan, innovation brewer at the brand’s St James’s Gate Brewery said: 'Guinness has always had an unwavering commitment to quality and our entire brewing team is hugely proud of the care and effort that has been put into the four year development process for Guinness 0.0. We have created a taste experience that we believe is truly unrivalled in the world of non-alcoholic beer and we can’t wait for people to finally be able to try it!'

Guinness 0.0 will be launched into the UK off-trade next week (Monday 26 October) and will be available to bars and pubs in the UK and Ireland from Spring next year before rolling out globally later in 2021.

POA/440ml can, diageo.com

Related content

News |  Spirits & Cocktails

Alcohol-free 'tequila' launched

It is the debut drink from a new Bristol-based non-alcoholic drinks company, Mockingbird Spirit.

News |  Beer & Cider

Lucky Saint joins BBPA as first alcohol-free brewer

As the no-and-low category continues to grow, Lucky Saint has become the first alcohol-free producer to join the British Beer & Pub Association.

News |  Beer & Cider

The Alcohol Free Brewing Company unveils new low-abv lager Unltd

The Alcohol Free Brewing Company has launched its first expression, low-alcohol beer Unltd.

News |  Spirits & Cocktails

Redemption opens third venue, with standalone alcohol-free bar

Following a successful crowdfunding campaign, Redemption is opening its third venue in December, which will be located in Covent Garden’s Seven Dials