Alcohol-free Guinness launched

Robyn Black

Robyn Black

22 October 2020

Guinness 0.0 is made by cold filtration, which the brewers say protects the integrity of the stout

The brew was four-years in the making and is made using the same ingredients as standard Guinness. Brand owner Diageo says it has the same ‘dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes’ and that in taste tests Guinness 0.0 exceeded expectations.

It is also low in calories, with just 16 calories per 100ml, which means a standard can of alcohol-free Guinness 0.0 contains just 70 calories.

Aisling Ryan, innovation brewer at the brand’s St James’s Gate Brewery said: 'Guinness has always had an unwavering commitment to quality and our entire brewing team is hugely proud of the care and effort that has been put into the four year development process for Guinness 0.0. We have created a taste experience that we believe is truly unrivalled in the world of non-alcoholic beer and we can’t wait for people to finally be able to try it!'

Guinness 0.0 will be launched into the UK off-trade next week (Monday 26 October) and will be available to bars and pubs in the UK and Ireland from Spring next year before rolling out globally later in 2021.

POA/440ml can,

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