The Alcohol Information Partnership (AIP) – an organisation aiming to ensure that the UK debate around alcohol and alcohol misuse remains balanced – has launched today.
Highlighting the importance of remembering that the majority of UK citizens drink responsibly and defending the responsible drinking record, the non-profit organisation seeks to remind people that binge drinking is in decline.
The AIP will co-ordinate action between government, industry, local authorities and NGOs, focusing on education and targeted initiatives, promoting the current partnership approach taken to tackle alcohol misuse.
Arguing that the steady fall in alcohol misuse suggests this approach is producing results, the AIP believes more of this should be encouraged.
Led by Dave Roberts, former chief executive of the National Clinical Homecare Association, the Alcohol Information Partnership will be funded by Diageo, Pernod Ricard, Campari, Bacardi, Brown-Forman, Rémy Cointreau, Moët Hennessy and Beam Suntory.
'Alcohol misuse is an incredibly serious issue,' said Roberts. 'As a society, we should continue to have rigorous debate about how best we continue to tackle and reduce alcohol misuse. But the debate has become increasingly imbalanced and characterised by poor representation of the evidence. Too often the facts have been dramatised or exaggerated in order to scare people and skew the debate. The reality is that binge drinking is in decline in the UK – particularly among young people – and the vast majority of people enjoy a drink responsibly.
'The Alcohol Information Partnership is here to bring balance back to the debate and remind the public that having a drink at home or in the pub can still be a part of a balanced lifestyle, as long as it is drunk in moderation,' concluded Roberts.