Amber Beverage Group has launched 100% agave premium tequila brand Rooster Rojo, made with traditional methods and filtered through Mexican silver.
Cellar Trends will head up distribution of the new tequila in the UK from November.
'We are looking forward to working with the Amber Beverage Group to introduce Rooster Rojo to the UK and are excited to launch a new product to the market,' group marketing manager at Cellar Trends, Katie Warren, said.
'The brand not only offers a quality spirit, but its innovative and energetic packaging will ensure that it stands out within such a fantastic category.'
The launch follows Amber Beverage Group’s acquisition of Fabrica De Tequilas Finos in 2016, which marked the subsidiary of the SPI Group’s first move into the tequila category. The SPI Group portfolio includes brands such as Stolichnaya vodka.
'Our aim with Rooster Rojo was to create a premium tequila that stands out against key competitors,' Rooster Rojo’s global brand manager, Mantas Zlatkus, said.
'With the use of the Mexican "Rooster" symbol, this is an ambitious new entrant within the category that not only represents the national identity of Mexico, but one that is full of fighting spirit. We are looking forward to working with our partners throughout the world to create an internationally recognised tequila.'