Angostura switches UK distribution to Distell

Claire Dodd

Claire Dodd

31 May 2017

Trinidadian rum and bitters producer, Angostura has renewed its UK distribution deal with Distell, ending a three-year agreement with Cellar Trends.

Distribution will switch back to Distell from July 3. Distell purchased the Burn Stewart Distillers from CL World Brands and Angostura back in 2013 for £160 million.

'Distell’s investment in the UK commercial team over the past 12 months has encouraged this partnership,' Fraser Thornton, Distell’s European managing director said.

'I am delighted we have been able to re-acquaint ourselves with Angostura to distribute their exceptional Rum and Bitters portfolio throughout the UK supported by exciting events such as the world-renowned Angostura Global Cocktail Challenge. This further strengthens the range of brands we have to offer the trade and consumers.'

Genevieve Jodhan, Angostura’s CEO added: 'We have always had a strong relationship with Distell and we look forward to working closely with their new UK team in the months and years ahead.  We wish to thank the team at Cellar Trends for their support over the past three years.'

Angostura launched its Amaro di Angostura expression to the UK market last July, two years after the product’s initial launch. It also added premium rum Angostura 1787 to the range in September.

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