Ardbeg teaches bartenders the science of smoke in new on-trade programme

Laura Foster

Laura Foster

21 June 2019

Smoke is a beguiling flavour, but one that’s particularly difficult to work with when it comes to making cocktails. It’s with this in mind that Ardbeg, the peaty Islay whisky, has decided to launch Masters of Smoke, a new programme to help unlock the science of smoke for on-trade professionals.

Intrigued bartenders can register their interest in the link below, and once applicants are accepted onto the programme, they’ll receive insights from experts across different disciplines, from barley maltmasters to barbecue chefs, to allow them to really explore the different nuances of smoke. It may even involve a trip to the Ardbeg distillery on Islay.

‘Whisky lovers have long appreciated the peaty power of Ardbeg, but we think there’s an opportunity to further explore the intricacies of smoke as a flavour,’ said Ardbeg education and advocacy director Ludo Durocq.

‘Through Masters of Smoke, we hope to spread the word and delicious possibilities of smoke through rich, in-depth training which is really rooted in science. From Port Ellen to Portland we want to unleash the power and potential of smoke in the on-trade, working with bartenders worldwide to lead a glorious smoky revolution.’

To register your interest, go to ardbeg.com/mos

Related articles

Spirits & Cocktails

Ardbeg releases findings from space experiment

It's time to put your science hats on — Ardbeg has released its findings after analysing the whisky distillates it sent into space four years ago, and

Spirits & Cocktails

Ardbeg unveils first core range addition for a decade

For the first time in a decade, Ardbeg has added a permanent expression to its core range.Ardbeg An Oa (pronounced ‘an oh’) is a non-chill filtered sm

Spirits & Cocktails

Science + Industry seeks new approach to menu development with Prototype Drinks

Manchester bar Science + Industry have launched a menu development concept called Prototype Drinks.

Promotion

Funkin launches Innovation Lab – a new bartender programme

Fancy taking part in a discussion led by industry experts? This month, Funkin is launching a new bartender programme, Funkin Innovation Lab.Funkin Inn