Asahi brings Grolsch back to the UK

Jacopo Mazzeo

Jacopo Mazzeo

21 September 2020

The beer, which stopped being brewed in the UK nearly 12 months ago, is now being brought back to the UK market from its homeland

The beer is now brewed at its original Dutch home in Enschede, with production overseen by second generation head brewer Marc Janssen.

The beer is brewed at 4% abv especially for the UK market (the Dutch version clocks in at 5% abv instead). The recipe involves double-decoction mashing, Herkules and Emerald hops, Pale and Dutch aroma malts, and local water.

‘Grolsch Premium Pilsner is back with a fresh brand identity and a brilliant, revitalised liquid, brewed at its iconic home in East Netherlands,’ said Tim Clay, managing director at Asahi UK.

‘The brand new packaging and in-bar experience we’ve tailored for Grolsch’s return is just as exciting – highly distinctive and full of character. We’re delighted with the response and take-up so far and already have over 100 draught installs agreed.’

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