Asahi withdraws Grolsch from the UK & Ireland

Lucy Britner

Lucy Britner

11 November 2019

Japanese brewer Asahi has withdrawn Grolsch from the UK & Ireland after an agreement for the brand’s production was terminated.

The company said in a statement that ‘after 25 years Asahi and Molson Coors have agreed to end the joint venture agreements for the Grolsch brand in the UK & Ireland’.

Asahi said that as a result of the termination of the JV, the ‘Grolsch brand is no longer available in the UK and Ireland’.

Asahi bought the Grolsch brand, along with Peroni and Meantime, from Anheuser-Busch InBev in 2016.

The brands were previously owned by SABMiller and had to be divested as part of AB InBev's acquisition of SABMiller.

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