Asterley Bros launch Cocktail Club subscription package

Millie Milliken

Millie Milliken

14 July 2020

The monthly cocktail subscription service will highlight independent brands and suppliers, and donate 10% of profits to charity

Asterley Bros Cocktail Club will release a new seasonal cocktail pouch each month, the recipe created by creative director Joe Schofield.

First up, is the Summer Collection with Episode 1, the Pink Negroni, a 'light, summery twist on a white Negroni' with grapefruit and rose.

Costing £44.95 each month, each package includes:

  • One-litre pouch of that month's cocktail.
  • Two 50ml samples and mixers from Asterley Bros' independent brand partner that month, giving customers a chance to try the spirits in the cocktails by themselves.
  • A numbered, limited-edition print of the label artwork, designed by Ryan Gajda.
  • Some aperitivo nibbles.
  • A behind-the-scenes video of Schofield explaining his cocktail creation and inspiritation.
  • 15%-off discount code for all online purchases on the Asterley Bros store.
  • Priority access to the Beta Testing programme (where you can get involved in helping the team develop their serves through tastings).
  • A code to share with family and friends. Every time it is used to join the Cocktail Club, both you and the person who used it will get a double cocktail pack with 100ml each of Asterley Bros' Rhubarb Negroni and Wet Martini.

10% of all profits will initially be donated to Hospitality Action, with the recipient charity changing every quarter.

Check the Asterley Bros Cocktail Club out on asterleybros.com/cocktailclub

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