Awareness and consumption of English sparkling wine keep rising

Jacopo Mazzeo

Jacopo Mazzeo

03 September 2019

English sparkling wine has experienced a significant increase in public awareness and consumption for the third year in a row, according to new research published by Wine Intelligence.

Both these areas have certainly been helped by a fruitful 2018 harvest, significant investments and strong support from both the trade and the media.

As a result, approximately eight in ten UK sparkling wine drinkers now say they’ve heard of English fizz – five per cent more than in 2017.

‘The fact that English sparkling is positioned as an expensive and aspirational product, similar to champagne… appears to be aligning with the consumer trend of drinking less, and less often, but wanting to feel special when they do drink,’ Wine Intelligence chief operations officer Richard Halstead commented.

Recalled usage has also grown from 17% to 24%; when compared to a 60% recalled usage for champagne and 82% for prosecco, the figure suggests that there is still significant growth potential for English sparkling wine.

More potential for growth is seen in wine tourism, with the report claiming that more than 70% of people who have heard of English sparkling wine have yet to visit a UK vineyard.

It's promising news for UK producers and promotional body WineGB, who are currently gearing up for their annual showcase of home-grown wine tomorrow at London’s Royal Horticultural Halls.

Related articles

Mixers & More

Rise of the roasters: Coffee consumption

While pubs close and beer consumption falls, the UK’s coffee consumption just keeps on rising.

Wine

English sparkling wine sales double on 2010

Sales of English sparkling wine have doubled since 2010, and were worth £6m in 2014, over twice the 2010 £2.9m figure.According to the Office for Nati

Wine

Plumpton and Wine Intelligence team up to talk English sparkling wine

Are there gaps in your English sparkling wine knowledge? You know there are challenges but you're unsure which is the biggest one? The teams at WineSk

Wine

English sparkling wine trumps champagne in Sommelier Wine Awards 2018

For the first time in the history of the Sommelier Wine Awards (SWA), English sparkling wines have taken more places than champagne on the coveted gol