English sparkling wine has experienced a significant increase in public awareness and consumption for the third year in a row, according to new research published by Wine Intelligence.
Both these areas have certainly been helped by a fruitful 2018 harvest, significant investments and strong support from both the trade and the media.
As a result, approximately eight in ten UK sparkling wine drinkers now say they’ve heard of English fizz – five per cent more than in 2017.
‘The fact that English sparkling is positioned as an expensive and aspirational product, similar to champagne… appears to be aligning with the consumer trend of drinking less, and less often, but wanting to feel special when they do drink,’ Wine Intelligence chief operations officer Richard Halstead commented.
Recalled usage has also grown from 17% to 24%; when compared to a 60% recalled usage for champagne and 82% for prosecco, the figure suggests that there is still significant growth potential for English sparkling wine.
More potential for growth is seen in wine tourism, with the report claiming that more than 70% of people who have heard of English sparkling wine have yet to visit a UK vineyard.