BAME diversity drive and 1,000 more jobs are focus of Greene King's new five-year commitment

Millie Milliken

Millie Milliken

27 August 2020

The pub company has established a new five-year agreement with partner The Prince's Trust, pledging to create more jobs for young people from BAME backgrounds

The new terms will see funding increased by one third and an aim to raise the number of young employees from minority ethnic background from the current 24% to 40% by year five.

The new pledge is part of Greene King's wider diversity strategy and will also deliver mentoring and talent programmes. In June, the pub company committed to 'accelerate its diversity ambitions' as part of wider discussions about British companies with historic links to slavery.

It is also said to be listening to its stakeholders (customers, colleagues, charities, etc) before announcing its plans in full, but a number of initiatives are already in action:

  • A new employee-led race diversity group which sits alongside established Greene King LGBT and women’s networks
  • A partnership with Diversity in Hospitality, Travel and Leisure’s Inclusive Leadership programme including sponsoring a series of webinars
  • Implementation of a ‘comply or explain’ diversity target with partnering recruitment agencies
  • A data gathering exercise among the company’s 38,000-strong workforce to capture ethnicity

'We are really excited to announce this new partnership programme with The Prince’s Trust,' commented Nick Mackenzie, Greene King CEO. 'We have a longstanding and excellent partnership with a track record in helping young people from all backgrounds get into rewarding careers. Supporting young people into careers now is more important than ever as we face globally uncertain times.

It is vital that we address the diversity imbalance across our business and create opportunities that encourage young people from BAME communities to join us

Nick Mackenzie

'We care about building a diverse workforce that represents the society we live in. The young people we recruit into our business today will be the business leaders of tomorrow and so it is vital that we address the diversity imbalance across our business and create opportunities that encourage young people from BAME communities to join us. The Prince’s Trust delivers outstanding programmes and opportunities for young people and we are delighted that in strengthening our partnership with them we will together achieve our common goals.

'We are committed to developing an ambitious programme on diversity, particularly focussing on welcoming colleagues into Greene King from BAME communities and we will be updating with more detailed plans in the coming months.'

Greene King has worked with The Prince's Trust for four years, supporting 440 young people across the UK and providing them with training, work experience and employment through Get into Hospitality and Ready to Work programmes. During the coronavirus pandemic, it has also pledged £20,000 to The Prince's Trust Young Persons' Relief Fund to support young people with their wellbeing and education.

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