Trudiann Branker joined Mount Gay as master blender in April 2019 and recently unveiled a raft of changes planned for the brand.
New rums will be launched to international markets, new bottles and labels will be introduced across the core range, and a new advertising campaign will be unveiled.
Branker has created a new blend for Mount Gay Black Barrel and an enhanced blend for Mount Gay XO, both of which will be released globally in April this year.
For Mount Gay Black Barrel she has selected from an older range of rums, moving to a blend of 3yo to 7yo rums as opposed to the previous 2yo to 7yo, with a higher content of double-distilled pot still rums. The finishing period will be extended to six months, from the previous four weeks.
Mount Gay XO has also been revamped with the aim of ‘enhancing the liquid’s ultimate complexity’. A broader palette of rums has been used for blending, individually aged in three different casks – American Whiskey, Bourbon and Cognac – for five to 17 years, rather than the previous eight to 15 years.
It is hoped new packaging across the core range will ‘give ultimate transparency to the rum inside’ by showcasing details on casks used, style, and tasting notes; while the new marketing campaign has been designed to honour the genuine rum tradition and focus on what makes Mount Gay More than a rum.
'It is an honour to be at the forefront of the exciting changes that Mount Gay will see in 2020, and I’m proud not only to be the first female master blender in Barbados but to be part of the team that will take Mount Gay from strength to strength,' said Branker,
She has also revealed plans for a new 1703 Master Select and a Master Blender collection due out before the end of the year.