As Sheffield Beer Week 2018 hoves into view, so does the opportunity for ambitious event organisers to emulate the success of these multi-event festivals with the arrival of the British Beer Cities National Forum.
Initiated by the founders of the Norwich City of Ale – the original Beer Week in the UK – the Forum will take place on 8-9 October in Norwich.
With beer weeks taking place throughout the UK, this is a chance to see what can be gained, both on an individual outlet basis and for the local economy as a whole.
Sheffield kicks off this year’s calendar of beer weeks with dozens of pubs and breweries involved, plus tap takeovers from the likes of Beavertown and Burning Sky, not to mention from closer to home with the latest crowdfunding victors, Northern Monk.
‘Beer tourism is a developing area with positive impacts to the city and wider economy,’ says Sheffield Beer Week director Jules Grey.
‘The impact isn’t limited to the event itself,’ adds Norwich City of Ale, co-founder, Dawn Leader. ‘Visitors know about, and come to experience, our City of Ale all year round.’
Sheffield Beer Week takes place on 12-18 March.