Beer launches: The newest summer sips to stock

Imbibe Editorial

Imbibe Editorial

13 June 2018

New beer releases are brewing this summer. From low/no products to craft on draught, here are the latest beer launches for the on-trade

Polar Monkeys enters the realm of draught

After releasing Blue Collar Amber Lager and Chairman IPA earlier this year, Polar Monkeys is taking its beers to the taps.

The Nordic-inspired range is part of the Theodor Schiøtz Brewing Company. Originally available in 330ml stubby bottles, Polar Monkeys is now offering both its lager and its IPA in 20l kegs.

According to the brand, Blue Collar Amber Lager has a crisp and balanced hoppiness with citrus notes and floral aromas, while Chairman IPA is richer, with caramel flavours and fruity notes that pair well with spicy foods.

Blue Collar Amber Lager, 5% abv; Chairman IPA, 6% abv; POA/24x330ml or 20l keg,

12.06.18 – Kate Malczewski

Gorgeous Brewery launches first range

Joining the craft party is the newly minted Gorgeous Brewery, a family-run outfit based at The Bull pub in Highgate. Gorgeous is hitting the market with a range of eight beers available in bottles or 30l kegs.

In true craft form, the beer is bottled and labelled by hand, and each variety bears a sufficiently quirky name (think Geekhunter, Gyrocopter and Greedyguts).

But what seems to set Gorgeous apart is its emphasis on variety. The line-up features everything from light-bodied pale ales, to a dark vanilla malt stout and seasonal IPAs. What’s more, seven of the eight beers are vegan, offering choices for even the crunchiest of customers.

‘We have designed the beers to ensure that the range encompasses something for every drinker and for every occasion, based on what we would enjoy drinking,’ commented founder Rob Laub.

Glowfly, 4% abv; Gunpowder, 4.8% abv; Geekhunter, 4.2% abv; Greaseball, 5.4% abv; Gyrocopter, 4.1% abv; Goofyhoof, 4.6% abv; Greedyguts, 3.5% abv; Gravedigger, 5% abv; £90/30l keg,

12.06.18 – Kate Malczewski

Euroboozer takes Stiegl to the low/no zone

Euroboozer is leading its Stiegl products down decidedly less boozy paths with the introduction of three new low- and no-abv options.

Stiegl Freibier is the brand’s new non-alcoholic lager, made with Saphir hops to give the liquid a full-bodied, aromatic flavour.

A Grapefruit Radler is also making an entrance, pairing Stiegl’s Goldbräu beer with grapefruit juice for a low-alcohol option.

Rounding out the trio is the comparatively hedonistic Gluten Frei, a 4.9% abv – you guessed it – gluten free beer containing millet, made without the use of enzymes to remove the gluten. It also touts a bottom-fermented, organic label.

Interested in trying these new brews? Check out the Euroboozer stand (G8) at this year’s Imbibe Live, 2-3 July at London Olympia.

Freibier, max 0.5% abv, : £8.13/12x33cl bottles; Grapefruit Radler, 2% abv, £26.51/50cl cans; Gluten Frei, 4.9% abv, £26.51/24x50cl cans,

12.06.18 – Kate Malczewski


While you're here…


Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 2 and 3 July at Olympia London.

If you don't already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
Register today:

We can’t wait to see you there!

Related articles

Beer & Cider

Ticking the beer buzzwords: Lower-alcohol, vegan and free-from summer launches

Catering to the dietary and lifestyle requirements of customers today often means providing a breadth of high-quality options.

Beer & Cider

Hot hops: Imbibe Live's Beer for Summer competition

Imbibe Live saw the audience decide the winner of our challenge to British brewers to create an amazing beer for summer.

Beer & Cider

Fish 'n' sips: Pairing beer and cider with pub grub

Want to know which beer and cider styles work best with classic British pub food? Susanna Forbes and team put a range to the testWith interest in beer

Spirits & Cocktails

The summer of rum: product launches show the spirit's got staying power

The Wine and Spirit Trade Association predicted that 2017 would end with a whopping £1b in sales for the rum industry, echoing the rise of gin as the