Berkmann launches campaign to support the hospitality industry

Jacopo Mazzeo

Jacopo Mazzeo

02 April 2020

London-based merchant Berkmann Wine Cellars has announced a new campaign in support of the hospitality industry, Help 4 Hospitality.

On joining the scheme, hospitality outlets will be given a voucher code for them to share with their mailing list. By using the code on the order's checkout, people will be offered a 5% discount while Berkmann will donate 12.5% of the order value to the outlet of their choice.

'This campaign is extremely close to our hearts and we have crafted a really exciting, eclectic range of wines to drive it,' said purchasing director Alex Hunt. 'There are also three pre-selected mixed cases, allowing people to sample Berkmann’s portfolio at an especially attractive price.'

The donation, says Berkmann, can either be sent directly to the business or split between The Drinks Trust and Hospitality Action by using the code H4HBWC.

Berkmann, which has now opened its doors to B2C sales, says that orders will be delivered within five working days, or one if within London.

Hospitality outlets can apply for the scheme by emailing h4h@berkmann.co.uk. All existing voucher codes can be viewed online here.

Related content

News |  Wine

Top 2020 wine trends, according to Berkmann’s Alex Hunt MW

Berkmann's purchasing director Alex Hunt MW reveals what will be hot over the course of 2020, and what won’t.

News |  Spirits & Cocktails

Warner's Gin launches initiative to support mental well-being in hospitality industry

The craft gin distilliery has partnered with Healthy Hospo to support workers in the industry during the coronavirus pandemic.

News |  Mixers & More

Coca-Cola launched 'Open Like Never Before' campaign to support hospitality venues

The brand has partnered with George The Poet for its first major campaign following Covid-19.

News |  People & Places

London mayor Sadiq Khan in support of the #RaisetheBar campaign

The campaign asks the government to increase the business rates threshold from £51,000 to £150,000.