London-based merchant Berkmann Wine Cellars has announced a new campaign in support of the hospitality industry, Help 4 Hospitality.
On joining the scheme, hospitality outlets will be given a voucher code for them to share with their mailing list. By using the code on the order's checkout, people will be offered a 5% discount while Berkmann will donate 12.5% of the order value to the outlet of their choice.
'This campaign is extremely close to our hearts and we have crafted a really exciting, eclectic range of wines to drive it,' said purchasing director Alex Hunt. 'There are also three pre-selected mixed cases, allowing people to sample Berkmann’s portfolio at an especially attractive price.'
The donation, says Berkmann, can either be sent directly to the business or split between The Drinks Trust and Hospitality Action by using the code H4HBWC.
Berkmann, which has now opened its doors to B2C sales, says that orders will be delivered within five working days, or one if within London.
Hospitality outlets can apply for the scheme by emailing firstname.lastname@example.org. All existing voucher codes can be viewed online here.