Berry Bros. & Rudd announces own label selection of wines

10 May 2017

Following the success of the Berry Bros. & Rudd own label wines, Berry Bros. & Rudd has launched The Wine Merchant’s Range... a new range of own label wines.

Created to provide 'greater accessibility' to Britain’s oldest wine and spirit merchant, the wines will be available to both the on- and off-trade.

At the moment, 11 wines are available, with another five scheduled to be added to the range next month. There are also plans for more wines to be added over time.

The range includes The Merchant's Red, White and Rosé (RRP £7.95), a Traditional Claret (RRP £9.95), Châteauneuf du Pâpe (RRP £19.95), Sancerre (RRP £14.95) and an English Sparkling (RRP £23.95).

'Our Berry Bros. & Rudd Own Selection of wines is incredibly popular with our customers, and we wanted to offer something similar but more accessible,' said buying director Abi Hirshfeld.

'Each wine is an exceptional example in terms of quality and value of what people want to drink from popular regions and varietals,' added Luke Tegner, BBR's insight and innovation director.

'Berry Bros. & Rudd is a trusted source of wine excellence and authority and it is our intention that the new range will enable customers, whether or not they are already familiar with the Berry Bros. & Rudd brand, to experience a new, more accessible range of high quality wines.'

Want a taste? The full selection of wines will be at the Fields, Morris & Verdin portfolio tasting on 13 June.

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