Bibendum craft beer launch targets restaurant sector

Chris Losh

Chris Losh

05 July 2017

Bibendum is launching a new Italian craft beer range specifically aimed at the premium on-trade.

The core ‘Birra de Borgo’ range currently comprises four sipping beers in 33cl bottles, and a 75cl wine-replacement offering, Equilibrista, made with 40% Sangiovese must.

The Birra del Borgo beers have a trade price of £23.10 a dozen, while the Equilibrista is £79.30 for a case of six.

Created by ZX Ventures, the craft beer arm of AB Inbev, the range is brewed by Leonardo di Vincenzo, a groundbreaking Italian brewer, famed for setting up a restaurant in Rome with no wine, only beer. The beers use wild yeasts, unusual vessels, such as amphorae and atypical ingredients such as spelt and rye.

‘They’re aimed at prestige wine-led accounts that want to engage with beer, especially Italian venues,’ said Bibendum’s Tim Veale.

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