Bibendum introduces academy for 'hospitality stars of the future'

Imbibe Editorial

Imbibe Editorial

28 June 2018

Bibendum has launched a training scheme as part of its Wine Minds programme that’ll offer two members further wine training and industry experience.

The Wine Minds Academy is open to anyone who participates in the wider programme, and includes WSET level-2 or -3 training, an internship with a leading producer, and masterclasses and visits to wineries throughout the winemaking world.

The Wine Minds programme launched earlier in the year as a springboard for the ‘hospitality stars of the future’.

‘There are lots of talented and passionate individuals, who don’t always get the exposure or invitations to tastings and events, so we wanted to create a programme that not only gets them involved, but creates a community,’ said Elona Hesseling, Bibendum’s head of brand marketing.

‘Wine is a vocation, not simply a job and we are working with an amazing group of up-and-coming stars to help grow their careers.’

Wine Minds’ participants will be able to apply for the academy towards the end of the year.

Upcoming Wine Minds events include: German Riesling; Discover: new producers and regions; Argentina and Chile; Sparkling wine; and Fortified and sherries.

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