Leading UK distributor Bibendum has launched its own series of online videos, Bibendum TV.
The purpose of the initiative, says Bibendum, is to get 'to the heart of what "real drinkers" think about wine'. On the first video, streamed yesterday on the merchant's Instagram account, Bibendum TV's team took to the streets of London's Soho to gather the opinions of members of the general public on topics such as organic, biodynamic and natural wine.
‘With online video now the most accessed content, it seemed right for us to rely less on print publications and focus more on more easily consumable content,' said Richard Hayhoe, Bibendum marketing director. 'Sommeliers and people working in hospitality are incredibly short of time, and we really wanted to ensure they were able to engage with our content and be able to access it whenever they want, whether that’s on their way home after a long shift or on their morning commute,' he continued. 'Moving to a more digestible format like video seemed like the perfect way of doing this.’
Bibendum TV's videos will be covering a variety of topics and come in different formats, from producer interviews to cocktail recipes and restaurant openings.
Videos will be released weekly and will be available to watch on Bibendum's Instagram page here.
