Birmingham’s burgeoning culinary scene, abundance of foodies and opportunity for real growth made it the perfect choice for the first new Gaucho site in seven years.
'We felt that Birmingham was a place we could fill a gap in the market for high-quality Argentine cuisine, particularly for those who don’t want to sacrifice quality for cost,' marketing director, Matt Ford, told Imbibe.
'Birmingham was perfect – it has a burgeoning culinary scene, lots of foodies, and there’s an opportunity for real growth. The physical location of the restaurant is also ideal, in a beautiful building directly opposite Birmingham’s first five-star hotel.'
Each of our restaurants are finely tuned to their locale and that is definitely a part of our success, Matt Ford
Earlier this week, Gaucho confirmed it will be opening in Birmingham’s Colmore District on 8 May. It will mark the fifteenth Gaucho restaurant in the UK. There are currently 12 in London (pictured), one in Manchester and one in Leeds.
'Each of our restaurants are finely tuned to their locale and that is definitely a part of our success, but each restaurant is also identifiably Gaucho,' Ford said. 'There’s a certain high standard and a level of expectation that comes with the Gaucho name, and that is absolutely something we will be providing in Birmingham.'
Initially, the team will be introducing events that have proved popular in many of its other restaurants such as Gaucho’s Electro Brunch and over time, Ford said it may look at having bespoke events at the Birmingham restaurant.
Wine is hugely important to the Gaucho experience and is something Ford is focused on
'There’s a very interesting and widening on-trade in Birmingham and this is part of what attracted us to the location,' Ford added. 'There’s room for growth and development which is ideal for any restaurateur and given time, Birmingham’s foodie hub will be as substantial as some of the UK’s other major cities.
'This is just the beginning and we’re thrilled to be a part of it and to bring the Gaucho experience to the Midlands. I’d like to think we’re delivering something completely different – Birmingham hasn’t really had anything like a Gaucho before so it’s new territory and we can’t compare it to previous openings in the area.'
Wine is hugely important to the Gaucho experience and is something Ford is focused on. 'Wine in particular is a massive part of Argentine culture and that’s something we try and recreate in our restaurants,' he said. 'Our director of wines Phil Crozier has spent the last 16 years or so personally developing wines with the very best winemakers in Argentina.
'We have a fully Argentine wine list and all of our wines are wholly exclusive to Gaucho so you won’t find them anywhere else in the UK.'
There are approximately 180 exclusive labels, designed for every price point at Gaucho and its sommeliers are always on hand to help guests with their selection, Ford said. 'There’s also a big emphasis on our cocktail offering too – our beverages director Dan Munt has really encapsulated the adventurous spirit of Buenos Aires and beyond in our drinks list, as well as delivering innovative takes on old classics.'