Bounce Ping Pong, the parent company of ping pong bar and restaurant concept Bounce, is to rebrand as Social Entertainment Ventures, as part of a global expansion plan.
The company – which was founded in 2011 by Adam Breeden, who also previously co-founded All Star Lanes and Flight Club – currently has two sites in London, as well as one in Chicago, plans to open 20 wholly owned new venues by 2020.
This will include the launch of three new concepts and seven new venues by the end of 2018. Target markets include North America, Hong Kong, China and Middle East.
Breeden said: 'Being at the forefront of the social entertainment industry for many years means we can now encompass a greater range of concepts in different territories.
'Now is the time to leverage our extensive experience to bring to market more concepts within this fast-growing category, as well as embark on a more ambitious roll out plan. The name change reflects our position as the global market leader and innovator.'