Pub operator and brewer Brakspear has opened its first managed pub site in London, at the Pocket Watch in Shepherds Bush (pictured top).
Formerly run as a Brakspear tenancy, under the name British Queen, it is now Brakspear’s seventh managed site. The company say it has remodelled the pub as a ‘neighbourhood local’ to offer relaxed dining, drinking and entertainment for young professionals living in the area.
The food menu includes small plates such as popcorn prawns and spam fritters, and large plates including burgers, steaks, mac ‘n’ cheese and baked seabass. The pub is also intentionally geared up for those wishing to use digital devices, with super-fast broadband and ample charging points.
Brakspear chief executive Tom Davies said: 'The demographic of Shepherds Bush has changed dramatically over recent years, creating an exciting opportunity for us. We’ve reinvented the pub from traditional boozer to "third place", where customers can enjoy a drink or a quick bite, chat with friends and maybe watch some live sport.
'It’s a community pub with a modern twist and we’re confident it’ll quickly become a favourite place to spend time in Shepherds Bush.'
The Pocket Watch is the third pub to join Brakspear’s managed division this year, following the acquisitions of The George Hotel in Shipston-on-Stour in May and The Church Street Townhouse in Stratford-upon-Avon in October. Brakspear’s first managed pub, The Bull on Bell Street in Henley-on-Thames, opened in March 2013, followed by The Porch House in Stow-on-the-Wold, The Running Horses in Mickleham, Surrrey and The Chequers in Marlow.
In September this year, Brakspear appointed Ed Turner as a non-executive director with a remit to help develop its managed pub division.