Never ones to eschew current trends, the guys at BrewDog have announced the opening of BrewDog AF Bar on 6 January 2020, the ‘world’s first alcohol-free beer bar’.
As well as having 15 taps including some of their already successful no- and low-abv draft beer offerings (think Punk AF and Nanny State), the Scottish brewing company is also expanding its core range of alcohol-free beers with two new additions, Wake Up Call (a coffee stout) and Hazy AF (a take on its New England IPA). There will also be no-abv spirits on the menu, a new booze-free product from Hawkes Cidery, Designated Cider, and a takeaway fridge for customers to grab and go.
‘Drinkers opting for low or no alcohol are in danger of compromising on quality, taste and experience,’ says co-founder James Watt. ‘We are going to change that. We exist to be a point of difference, and our first BrewDog AF Bar is just that. It is a beacon for anyone in London after an alcohol-free alternative.’
The company has also rolled out a ‘Drink All You Can Jan’ initiative across all of its bars, giving guests unlimited refills of its non-alcoholic beers for the whole of January. Both moves shows the company’s commitment to embracing arguable the industry’s biggest trend. Watch this space.