BrewDog moves back into cask beer – despite the category being in marked decline

Jacopo Mazzeo

Jacopo Mazzeo

19 November 2018

Ten years after its last hand-pulled pint, BrewDog has decided to reinstate cask beer in its offering. The decision comes shortly after the launch of this year’s report by trade organisation Cask Marque, which found the cask category to be in marked decline.

Tallying with the Cask Marque report, BrewDog claims it previously moved away from cask because it was concerned by how often it was incorrectly stored and served by publicans, adversely affecting beer quality.  However, thanks to its recent acquisition of the Draft House bar chain, the Scottish Brewery now believes it is now able to tackle quality issues and ensure its cask beer is served correctly.

BrewDog’s first step has been to release a limited amount of Dead Pony Club Session Pale Ale in casks and serve it across its network of Draft House pubs. The news was received with enthusiasm on social media, and fans were immediately eager to suggest the next brew to go in cask. It is planning to release more cask ales in the future and stated on Twitter that these will be available at ‘other selected pubs at a (TBD) later date.’

Related articles

News

Cask beer is in decline – and the on-trade’s not helping

This year’s Cask Marque report made grim reading for brewers and servers of traditional cask beer.The annual study of pub trends pulled no punches, sh

Beer & Cider

Opinion: 'We're on the precipice of a cask revival'

Despite a significant drop in sales in 2018, passion for cask ale is being reignited across the industry with the likes of BrewDog and Cloudwater re-e

Beer & Cider

Cask Report: Sales continue to decline but consumers willing to spend

Sales of cask ale have fallen by 5% over the last six years, according to the latest edition of the Cask Report, published today to coincide with Cask

Beer & Cider

Demand for cask beer is higher than ever, says Thornbridge Brewery

Derbyshire-based craft brewery Thornbridge has announced that demand for its cask beer has never been higher, despite recent reports of cask's decline