BrewDog offers new investor incentives

Claire Dodd

Claire Dodd

17 March 2016

Independent Scottish brewer BrewDog has launched a raft of new incentives for top-level investors in its Equity For Punks crowdfunding scheme, including cases of spirits from its new Lone Wolf Distillery.

Lone Wolf, which will focus on 'small batch, full flavoured' spirits, so far has a gin and a whisky in its range. Both are yet to be released.

The new tiered 'perks' are for those who have invested between £5,000 to £50,000, and also include free beer for life with growler fills from BrewDog's international bars, having your name in lights at BrewDog's Aberdeenshire brewery, and a 10-ton beer truck party at your house. Those in the upper brackets can qualify for an all-expenses-paid trip to the pre-launch party for BrewDog's USA brewery in Ohio, which will open in August.

Now in its fourth round, the crowdfunding scheme has raised over £20m and has accrued a community of over 35,000 Equity Punk investors so far.

BrewDog co-founder James Watt said: 'Equity For Punks started because we wanted to put two fingers up to bland, corporate beer and give the people who care about what they drink the chance to own their own slice of the action.

'We take every opportunity we come across to give back to our Punks, and these new perks are our way of saying thanks. By offering up a range of insane benefits that our investors can stack however they like, we're giving our investors the world's best beer-themed pick 'n' mix.'

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