Scottish craft beer company BrewDog has announced plans to open a bar straddling the US-Mexico border.
Dubbed ‘The Bar on the Edge', the bar will be set up in an as-yet-undisclosed remote location, with one half in Texas and the other half in Chihuahua, Mexico. The geographical border will be represented by a dotted line across the centre of the bar and along the venue’s outdoor seating area.
The move reflects BrewDog’s ambition to expand to the 'farthest reaches' of the US and is intended as a 'physical statement about collaboration and inclusivity', co-founder James Watt said. It comes amid US President Donald Trump’s controversial plan to build a security wall between the US and Mexico.
Built from old shipping containers, The Bar on the Edge will serve Mexico beers on the US side, and US beers on the Mexico side, as well as BrewDog’s range of craft beers, produced at its new brewery in Columbus, Ohio.
The announcement is set to be celebrated with a Tex-Mex craft beer event at the brewery’s DogTap taproom in Columbus this weekend. The Tex-Mex Tap Takeover will feature beers from Texan breweries Alamo Beer Company, Brash Brewing, No Label Brewing, 512 Brewing, Copperhead Brewing and Buffalo Bayou, alongside craft beer cocktails with mezcal and tequila.
Although the bar is not expected to achieve any regular footfall, BrewDog founders James Watt and Martin Dickie hope it will become a 'magnetic pole' where craft beer fans on both sides of the border come together.
'The Bar on the Edge will be set up in the furthest outskirts of the United States, reflecting our ambition to reach every corner of the country as we begin to brew our beers on US soil,' Watt said.
'We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way. We’re planning on putting the bar there anyway until someone tells us to move it.'
Founded in 2007 by old school friends Watt and Dickie, BrewDog has expanded rapidly to become the leading multinational craft beer producer. The Aberdeenshire-based brewery opened its first US brewery at a cost of $30 million in Columbus, Ohio, in February this year.
Last month the brewery announced that it was scouting for locations to establish a brewery in Australia. The company is also planning to open a brewery in Asia as it looks to respond to a surge in demand for craft beer in the Far East.
BrewDog has also extended its business beyond craft beer and into spirits with the launch of a spirits arm, Lone Wolf, which will produce a range of vodkas, whiskies and gins.
In April this year US private equity firm TSG Consumer Partners purchased a 22% stake in the brewery in April for £213 million. Since then the business has been valued at more than £1 billion.