BrewDog has seen the future, and it's... shuffleboard. The independent Scottish brewer has opened the doors of the first of its new concept bars, ShuffleDog.
ShuffleDog Leeds – located at Crispin Lofts, New York Road – houses three 22-foot custom-made shuffleboard tables, alongside the brewer’s usual mix of beers from international craft producers including Mikkeller, Ballast Point and Stone Brewing Co. There are 35 beers on tap, as well as a food menu consisting of sandwiches, burgers, hotdogs and ribs.
The new site also includes a range of pinball machines and board games. The company has said the bar will host regular tournaments inviting shuffleboard enthusiasts to perfect their skills and get involved in some healthy competition. BrewDog has also asked its community to submit their design suggestions via Twitter for the first official Great Britain Shuffleboard Team uniform.
James Watt, BrewDog co-founder, said: 'BrewDog has always looked to experiment and innovate, so we are really excited to be opening new concept bars such as ShuffleDog, which offer something new to beer fans. We have so many plans in the pipeline and each will deliver something slightly different, but championing great craft beer will always be at the heart of everything we do.
'Shuffleboard should absolutely be represented at Tokyo 2020 Olympics, and we are on a mission to recruit an epic Great British Shuffleboard team. ShuffleDog Leeds will be the official training ground for discovering shuffleboard’s rising stars, and allowing them to hone their skills.'
The new Shuffledog concept bar is the latest new project from the brewery, which now operates 29 bars across the world.