Scottish brewer BrewDog will be recruiting for its graduate scheme based on testimonials from candidates' best friends.
Those interested in applying for the two-year scheme – which will focus either on business or beer production – are required to submit a 30-second video of their friend explaining why they are suitable for the job.
The idea was devised to reflect how founding business partners, James Watt and Martin Dickie, began their working relationship. The pair founded BrewDog in 2007 at the age of 24, having met in school. They say this gave them knowledge of each other’s skills, weaknesses and opinions.
James Watt said: 'We made a pledge when we started BrewDog, to invest in beer and people in equal measure. It’s easy to pitch yourself in job interviews, but it’s a lot more convincing if it comes from someone who knows you inside out.
'Call this an extreme reference, we want to know that the people we’re hiring are the real deal. We want uncompromising, beyond-ambitious people – we don’t care about your age, background, creed, gender, nationality - we just want the next generation of beer lovers to take up the craft beer baton.'
The 30-second videos can be submitted online from today until 8 July, alongside a CV and cover letter.