BrewDog video network launch overshadowed by ‘beer porn’ debacle

Kate Malczewski

Kate Malczewski

28 August 2018

BrewDog was left fire-fighting today after the launch of its new video-on-demand network went badly wrong.

The brewer is expanding its burgeoning empire with a foray into the deep dark hole of internet #content. Earlier today it announced the launch of its new video-on-demand network: The BrewDog Network.

For £4.99 a month, subscribers will have access to beer, food, travel and entertainment series. The line-up will include The BrewDog Show, a reboot of the co-founders’ previous series Brew Dogs, which was cancelled after three seasons.

‘Just as Netflix has pioneered mainstream streaming services, The BrewDog Network will be the first globally-recognised, passion-focused platform,’ commented BrewDog co-founder James Watt. ‘We believe craft beer can be the inspiration for the most popular content on the internet.’

But the launch was overshadowed by the decision to lead consumers to a porn-parody landing page, beer.porn, which featured trailers of its shows, clips of what the company calls ‘beer porn’ and a slew of unsubtle innuendos (‘Nerdy Brunette Loves Big Cocktails’).

‘Porn may be the most popular content on the web today – but we’re about to change that,’ said Watt. ‘Our awesome shows span beer and spirits, food and travel, and everything in between, to deliver maximum viewing pleasure.’

The parody porn site, however, didn't go down well on social media, with a number of angry responses and even a gif of a dumpster fire.

The brewer was accused of 'crass euphemism', making consumers 'feel unwelcome' and 'lowering the whole beer industry in the eyes of the world'.

Less than 24 hours after opening, the beer.porn page had been taken down, redirecting instead to the BrewDog Network landing page.

Imbibe rounded up some of the industry reactions to the beer porn site – check them out below, and let us know your take by tweeting @imbibeuk.

 

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