Drinks producers have launched #RaiseAGlass to encourage drinkers to buy direct from local suppliers and save their industry
The campaign is being spearheaded by Jim Rankin, commercial director and co-owner of cork and closures manufacturer, Rankin Brothers & Sons.
‘The hospitality sector’s temporary closure has drastically reduced demand and sales opportunities and British and Irish producers have faced a surplus of stock levels with limited channels for purchasing,’ he said.
‘At times like these, we are undoubtedly strongest when we work together. Supporting local businesses where we can is so incredibly important – for those who are able to, it would be wonderful to see people make the choice to spend mindfully and spend locally when it comes to choosing what to kick back with on a Friday night!’
With many breweries, distilleries and vineyards taking to social media to offer customers online home deliveries to socially-distant pick up services, the campaign activity will run on the same channels. The idea is to drive as much traffic to local businesses as possible, promoting the benefits of buying direct.
Producers can get involved and find out more info at rankincork.co.uk/raise-a-glass , where they can also find social media guides and visuals they can use.