Brooklyn Brewery adds alcohol-free beer to its UK portfolio

Jacopo Mazzeo

Jacopo Mazzeo

11 April 2019

Carlsberg UK-distributed Brooklyn Brewery is in full swing. After the introduction of its Defender IPA to the UK market earlier this year, the New York-based brewery is now set to launch an alcohol-free beer.

By adding the Brooklyn Special Effects to its UK range, Brooklyn Brewery aims to tap into the fast-growing trend for no- and low-alcohol beers in the UK.

‘There has been a clear cultural shift in the UK towards moderation, with drinkers seeing low- and no-alcohol options as more “socially acceptable”,’ commented Jonathan Dee, director of marketing for craft and ale at Carlsberg UK.

While most no- and low-abv beers are de-alcoholised after fermentation has taken place, the new Brooklyn Special Effects reaches its 0.4% abv by using a fermentation method that limits the amount of alcohol generated in the first place.

Brooklyn says that the new beer has a marked hoppy character from the use of Mosaic, Citra and Amarillo, ‘with a piney aroma and bitter finish’. It pours golden and on the palate presents a pleasant ‘bready sweetness’ and herbaceousness coming from the dry-hopping, a technique rarely used to produce no- and low-abv beers.

Brooklyn Special Effects will officially launch in May and will be available, like all Brooklyn beers, in 35.5cl bottles.

Related articles

Beer & Cider

Carlsberg UK adds Brooklyn Brewery to craft beer portfolio

Here's a New Yorker we're happy to welcome across the pond...

Beer & Cider

Heineken launches alcohol-free beer

Heineken has announced the launch of an alcohol-free beer in response to moderate alcohol consumption. Heineken 0.0 will roll out this month and be su

Beer & Cider

Imbibe puts alcohol-free, low-alcohol and small beer to the taste test

Non-alcoholic and low-abv beers are on the rise – and, on this evidence, a lot better than they used to be.

Beer & Cider

Brooklyn Brewery joins Carlsberg UK’s House of Beers

Leading US brewer Brooklyn Brewery is moving its UK distribution to Carlsberg UK  from the start of 2017, after 15 years with James Clay.Brooklyn's we